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Assistant Marketing Manager – Marketing & Events

SI · Sacramento, CA, USA ·

Pay:
60.000 - 80.000
Job type:
Contract

We are seeking a strategic, results-driven Assistant Marketing Manager to support the planning, execution, and optimization of integrated marketing campaigns, brand initiatives, and live events that drive customer engagement, brand awareness, and business growth.
This role combines marketing strategy, campaign management, event coordination, and cross-functional collaboration to deliver impactful customer experiences across digital, in-person, and promotional channels. The ideal candidate is a proactive marketing professional with strong project management skills and a passion for brand development and event marketing.
Position Overview

As an Assistant Marketing Manager, you will work closely with leadership and cross-functional teams to develop and execute marketing initiatives that support company objectives and strengthen brand presence. You will assist with campaign planning, event execution, performance analysis, and marketing operations while helping drive measurable business results.
This position offers an excellent opportunity for career growth, leadership development, and hands-on experience in strategic marketing and event management.
Key Responsibilities

Marketing Strategy & Campaign Execution

Assist in developing and implementing integrated marketing strategies aligned with business goals
Support the execution of multi-channel marketing campaigns, promotional initiatives, and brand awareness programs
Collaborate with sales, public relations, creative, and operations teams to ensure cohesive campaign delivery
Help identify market trends, customer insights, and growth opportunities
Event Planning & Management

Plan, coordinate, and execute marketing events including product launches, trade shows, promotional campaigns, networking events, and corporate functions
Manage event logistics, vendor relationships, scheduling, and operational execution
Oversee event timelines, budgets, and resource allocation to maximize efficiency and ROI
Ensure consistent brand representation across all events and activations
Marketing Analytics & Reporting

Monitor campaign performance using marketing analytics and reporting tools
Track key performance indicators (KPIs), lead generation metrics, engagement data, and event outcomes
Provide data-driven recommendations to improve campaign effectiveness and customer acquisition efforts
Prepare reports and presentations for leadership review
Content & Promotional Support

Assist with the creation of marketing materials, presentations, event collateral, and promotional assets
Support digital marketing initiatives, social media campaigns, and offline promotional activities
Maintain brand consistency across all marketing communications and customer touchpoints
Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or a related field
2–5 years of experience in marketing, event management, brand management, promotions, or related roles
Strong understanding of marketing principles, customer engagement strategies, and campaign execution
Excellent project management, organizational, and time-management skills
Outstanding communication, presentation, and interpersonal abilities
Experience working with CRM platforms, marketing automation tools, event management software, and Microsoft Office Suite
Ability to manage multiple projects simultaneously in a fast-paced environment
Core Skills & Competencies

Strategic thinking with strong execution capabilities
Marketing campaign management
Event planning and coordination
Brand development and brand management
Data analysis and performance reporting
Budget management and resource allocation
Vendor management and contract negotiation
Cross-functional collaboration and team leadership
Problem-solving and decision-making
Customer engagement and relationship management
Benefits & Growth Opportunities

Competitive compensation package
Performance-based incentives and bonus opportunities
Career advancement and leadership development programs
Exposure to senior leadership and strategic business initiatives
Opportunity to work on high-impact marketing campaigns and live events
Professional development, mentorship, and ongoing training
Collaborative, innovative, and growth-focused work environment
Why Join Our Team?

This is an opportunity to contribute to meaningful marketing initiatives while accelerating your professional growth. You'll work alongside talented professionals, lead exciting projects, and play a direct role in driving brand awareness, customer engagement, and business success.
If you're passionate about marketing strategy, event management, and brand growth, we'd love to hear from you.

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