Senior Product Marketing Manager

Location
This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

Responsibilities

Identify opportunities and inform strategic choices for market entry

Monitor, analyze, and evaluate global trends, consumer behavior and competitor activity to optimize market opportunities for the product/service.

Translate customer insights into actionable recommendations and inputs for product teams

Develop business cases for new products, features and market opportunities

Define clear, differentiated positioning and messaging for patients, providers and payors

Develop educational content to drive adoption

Lead market shaping activities

Lead launch planning and commercialization of products, ensuring alignment across global and regional teams

Partner with cross functional teams to ensure a cohesive launch strategy

Prepare forecasts, collaborate with commercial teams and operations

Prepare products for commercialization by working with cross-functional teams (Technical Product, R&D, Program Management, Quality, downstream Marketing, Commercial)

Collaborate with cross-functional teams on product labeling and documentation requirements.

Identify product/service changes to meet customer needs.

Adapt plans to improve the sales performance of the product/service.

Required Qualifications
Bachelors Degree with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.

Preferred Qualifications
8 years related experience, with at least 4 years in Medical Devices working on products for acute and chronic conditions.

Product management experience in medical products or services preferred.

Salary
The base pay for this position is $128,000.00 – $256,000.00. In specific locations, the pay range may vary from the range posted.

Abbott is an Equal Opportunity Employer, committed to employee diversity.

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