Local Event Producer & Promoter (freelance, commission only)

Role Overview
As a Freelance Local Producer you’ll join a global network of entrepreneurial community builders and tastemakers, collaborating and learning from peers around the world while shaping the cultural landscape in your city. This independent role is built for self‑starters who want ownership over how Sofar shows up locally.

*Please note that this is a freelance, commission‑based partnership, not a traditional employment role, offering flexibility and ownership in exchange for accountability and initiative. While the schedule is self‑directed, most work occurs during evenings and weekends, when live events and community engagement happen.

What you’ll do

Strengthen Sofar’s brand in your local community, promoting and selling tickets with self‑directed marketing tactics.

Create a vision and execute your city’s strategy—number of monthly shows, neighborhoods, show theme ideas, etc.

Lead curation and booking for experiences with the highest‑quality, diverse set of artists and venues.

Own the staffing and quality of shows, ensuring magical experiences rooted in hospitality.

Manage your city’s financial performance, ensuring financial success and health for every event.

Build relationships with local businesses to drive sponsorship sales and private events.

Identify and build relationships with local organizations with like‑minded audiences to build community, broaden reach, and co‑promote shows.

Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness.

Support Sofar’s Business Partnerships and Global Communities teams by ensuring high‑quality curation and seamless event operations for inbound partnership opportunities that elevate the brand.

Who you are

You have deep connections to your local scene and play an active role in building community around it.

You have 3–5 years of experience in live event curation, production, and promotion.

You have experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space.

You’re confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals.

You have a strong pulse on your city, its unique neighborhoods, and where people like to spend their free time.

You’re a natural connector and excel at building relationships with diverse community‑driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical’s growth.

You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows.

You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.

You have exceptional time‑management skills and are a clear communicator.

You can work autonomously but understand the importance of remaining connected to the broader organization.

Additional Details
Some cities may already have active Producers or multiple roles available. You must be comfortable working alongside other Producers and collaborating as part of a shared market, particularly in larger cities with multiple neighborhoods or vertical expansion opportunities. Autonomy and support: you will lead locally while accessing global resources, training, and support from the Sofar team.

#J-18808-Ljbffr