Marketing & Growth Specialist
About the Rol
eWe are seeking a data-driven Marketing & Growth Specialist to lead customer acquisition and lead generation efforts across multiple brands. This role is ideal for someone who thrives on building scalable marketing systems, optimizing conversion funnels, leveraging automation, and driving measurable business growth
.This is not a traditional social media management position. The successful candidate will focus on paid acquisition, lead generation, marketing automation, conversion optimization, and revenue growth. You will own the customer journey from initial ad engagement through appointment booking, nurture campaigns, and conversion
.The ideal candidate has experience managing paid media campaigns, building high-performing funnels, analyzing performance data, and implementing marketing automation strategies that generate consistent results
.
Key Responsibilities
Paid Media & Customer Acquisition
- Develop, launch, manage, and optimize paid advertising campaigns across Meta platforms
- Monitor and improve campaign performance metrics, including lead volume, lead quality, cost per lead, customer acquisition cost, and return on ad spend.
- Build and manage retargeting and remarketing campaigns
- Allocate and manage advertising budgets to maximize performance
- Support growth initiatives across additional channels, including Google, YouTube, TikTok, and emerging platform
Funnel Development & Conversion Optimization
- Design and optimize landing pages focused on lead generation and conversio
- Build end-to-end marketing funnels that guide prospects from awareness to appointment booking
- Conduct ongoing A/B testing of offers, messaging, audiences, and conversion paths
- Continuously improve conversion rates through data-driven optimization
- Manage lead capture systems, forms, CRM integrations, and tracking mechanisms
Marketing Automation & CRM Management
- Create and maintain automated email, SMS, voicemail, and nurture campaigns
- Develop lead-routing workflows and follow-up sequence
- Build scalable automation systems that improve efficiency and lead conversion
- Leverage CRM and marketing automation platforms to streamline processes and reporting
Creative Strategy & Campaign Testing
- Collaborate with leadership and creative teams to develop effective marketing campaigns
- Create testing frameworks to evaluate messaging, offers, audiences, and creative assets
- Identify high-performing campaigns and scale successful initiatives
- Recommend new growth opportunities based on campaign performance and market trend
Analytics & Performance Reporting
- Track campaign performance, attribution, and funnel metrics
- Develop regular performance reports and dashboards
- Analyze data to identify opportunities for optimization and growth
- Present insights and recommendations to leadership
What Success Looks Like
- Consistently generating high-quality leads at efficient acquisition costs
- Building scalable marketing funnels that convert prospects into appointments and customers
- Establishing reliable attribution and reporting systems
- Driving measurable growth across multiple brands and marketing channels
- Taking ownership of performance outcomes and business results
Preferred Qualifications
- 3+ years of experience in performance marketing, demand generation, growth marketing, or paid media management
- Experience managing paid advertising campaigns on Meta platforms
- Knowledge of Google Ads, YouTube, TikTok, or other digital advertising channels
- Strong understanding of lead generation funnels, landing page optimization, and conversion rate optimization
- Experience with CRM systems, marketing automation platforms, and workflow development
- Proficiency in analytics, tracking, attribution, and performance reporting
- Ability to interpret data and make strategic recommendations
- ns.Strong testing mindset and analytical problem-solving skills
Preferred Experiences
- Financial services, mortgage, insurance, real estate, or other highly regulated industry experiences
- Experience with appointment-setting or lead-generation organizations
- Familiarity with marketing automation and CRM platforms such as GoHighLevel, HubSpot, Salesforce, ActiveCampaign, or similar to
- Experience managing multiple brands, campaigns, or business units simultaneously
- Knowledge of AI-powered marketing tools and automation technology