Digital Editor, Retail Touchpoints

We're seeking a Digital Editor to join Retail TouchPoints, an online publishing network for retail executives focused on optimizing the customer experience across all channels. This role will help drive timely, relevant content coverage spanning retail strategy, customer experience, ecommerce, store operations, marketing, loyalty, merchandising, and retail technology.

Open to applicants who can work in the New York City, NY office at least 4 days a week.

Key Responsibilities
Content Creation & Copywriting

Write and edit compelling digital special reports, articles, features, and newsletters across digital platforms

Develop copy engineered for audience engagement, click-through, and revenue support

Craft attention-grabbing headlines and social copy optimized for each platform

Integrate AI writing tools to enhance productivity and content quality

Newsletter Development

Own editorial newsletter production end-to-end: copy, subject lines, CTAs, and cadence

Curate and package content for varied newsletter formats and audience segments

Analyze performance metrics and iterate based on open rates, clicks, and engagement data

Manage production schedules and ensure on-time delivery

Social Media Content

Develop and schedule content across LinkedIn, X, Facebook, Instagram, and emerging platforms

Write social copy that drives traffic to owned channels and builds community

Monitor trends and move quickly on timely, relevant opportunities

Engage with audience comments and foster community interaction

Track performance and refine content mix based on what's working

Editorial Support

Assist editors with daily content operations and workflow management

Edit and proofread content from staff writers and freelancers
Ensure content meets quality standards, brand guidelines, and SEO best practices

Fact-check articles and verify sources for accuracy

Manage content in CMS and coordinate with production teams

Content Planning & Collaboration

Contribute to editorial calendar planning across digital channels

Pitch story ideas and content concepts aligned with audience interests and business goals

Collaborate with the events team to create promotional and recap content

Work with marketing and sales on content that supports lead generation

Coordinate with freelance contributors on assignments and deadlines

Attend retail industry events when required

Audience Engagement

Engage directly with retail executives, brand leaders, marketers, merchandisers, store operations professionals, ecommerce teams, and technology decision-makers to identify challenges and surface success stories

Monitor content performance metrics across digital channels

Identify trending topics and audience interests to inform content development

Optimize content for search engines and audience discovery

Support email marketing campaigns and promotional content initiatives

Contribute to strategies that grow audience and increase reader loyalty across platforms

Act as co-host on sponsored led webinars and podcasts

Qualifications

3+ years in media, content marketing, or journalism with demonstrated writing and editing excellence

High proficiency in AP Style

Demonstrated experience owning newsletters and social content, not just contributing to them

Strong on-air presence and presentation skills a plus

Bachelor's degree in digital media, communications, English, marketing, or related field

Strong copywriting and editing skills across digital formats, SEO fundamentals, and familiarity with AI content tools

CMS proficiency, basic analytics interpretation, and comfort managing multiple projects simultaneously

Experience reporting on business news and publicly traded companies required

Knowledge of the retail industry, including customer experience, ecommerce, store operations, marketing, merchandising, loyalty, or retail technology, is preferred

Self-starter with a collaborative mindset and a passion for content that serves both audience and business

Compensation & Benefits
Target Compensation: $70,000 - $78,000

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools.

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