Requirements
- 6+ years of relevant experience in product marketing, solution/industry marketing, or go-to-market strategy
- B2B marketing experience, especially in creating messaging or driving sales enablement
- Proven track record owning end-to-end GTM and successful product launches, from positioning through field readiness and post-launch optimization
- Ability to synthesize and distill complex information into clear, concise messaging for different audiences
- Strong cross-functional leader; on-the-job experience managing and communicating complex projects with many stakeholders
- Excellent written and verbal communication; comfortable presenting to internal and external audiences (large and small), and adept at creating everything from pithy emails to detailed launch plans to researched white papers
- Data-driven approach; able to connect PMM activity to pipeline, adoption, win-rate, and revenue outcomes
- Detail-oriented yet big-picture; analytical yet creative; a self-starter who is not afraid to execute and get in the weeds
- High bar for AI-native ways of working; actively uses AI tools to drive productivity and quality across PMM workflows
- Creative thinker who can generate and execute innovative, breakout marketing ideas
- (Desirable) Industry or vertical marketing experience, with deep knowledge of one or more commercial fleet / transportation segments
- (Desirable) Background in fleet management, transportation, telematics, IoT, mobility, computer vision, or AI-powered enterprise SaaS
- (Desirable) Experience in a high-growth, scaling SaaS environment
- Bachelor’s degree in Marketing, Business, Communications, or a related field highly desired. Advanced degree (MBA or equivalent) a plus
What the job involves
- We are seeking an experienced Senior Product Marketing Manager to own go-to-market strategy and execution for key verticals
- Reporting to the Sr. Director, Global Product Marketing, you will be the expert on those verticals — how those fleets run their operations, how they buy, the outcomes they care about, and the competitive and regulatory context they operate in
- You will partner closely with the Head of Growth Marketing to activate your verticals in-market, turning GTM strategy into demand programs, SDR plays, and enablement that drive pipeline
- You will build compelling, solution-driven narratives through customer-centric storytelling and thought leadership that fuel top-of-funnel demand, and you will accelerate adoption by partnering closely with Growth Marketing, Demand Generation, Sales, and Sales Enablement to increase win rates and shorten sales cycles
- You will also serve as the voice of the customer for your verticals, shaping future product investments
- This is a senior individual‑contributor role with broad influence: your work will directly impact Netradyne’s long‑term growth priorities, and you’ll set the bar for PMM craft and mentor more junior PMMs along the way
- Own end-to-end go-to-market strategy for your assigned industry vertical — including market and customer research, segmentation, persona development, positioning, and the GTM plan that ties them together
- Operate as the GM of your vertical: own the business outcome (pipeline contribution, adoption, win‑rate, attach), set the agenda for your space, and make data‑backed trade‑off decisions you can defend — partnering with the Head of Growth Marketing to convert that strategy into an in‑market demand plan
- Develop command of the competitive landscape in your verticals, and translate it into differentiated claims that resonate
- Own outcome-based positioning and messaging for your vertical, translating Driver capabilities into the specific value, ROI, and operational outcomes that matter to your buyers and end users
- Create the content and narratives that showcase Netradyne’s value proposition and differentiators
- Ensure messaging consistency across all GTM assets in your vertical, and represent the narrative through compelling demos and storytelling to internal and external audiences
- Own launch strategy and success metrics end-to-end (with manager guidance), from planning through post-launch activation and optimization, ensuring strong market readiness and field adoption in your vertical
- Drive cross-functional launch execution across Product, Sales, Marketing, and Customer Success; establish and monitor dashboards tracking pipeline contribution, conversion, and attach
- Build repeatable launch playbooks, frameworks, and templates so GTM motions scale beyond a single owner — using automation and AI as force multipliers
- Serve as the voice of the vertical customer and the field — spending time with customers, supporting high‑profile deals, and synthesizing insight to inform the product roadmap and future investments
- Build deep product mastery across the Driver portfolio; partner closely with Product Management to promote Netradyne’s products internally and externally and to shape priorities for your vertical
- Partner closely with the Head of Growth Marketing to activate your verticals in-market, shaping the demand strategy, campaign narrative, and content that drive awareness and pipeline across your segment's audiences
- Equip the field: build enablement assets tuned to your verticals and arm SDRs with outbound plays, talk tracks, and sequences that open conversations and convert pipeline
- Drive adoption of enablement and demand programs through ongoing training, follow-up, and field feedback loops
- Proactively leverage AI tools and workflows to drive measurable gains in PMM productivity and output quality; share repeatable best practices that raise the bar across the team
- Lead cross-functional initiatives, mentor more junior PMMs, and set the standard for PMM craft, demonstrating strong potential as a future leader