Departmental Overview
The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs, including more than 850 student-athletes who participate annually within the NCAA.
Position Summary
The Director, Technical Production – Football orchestrates and elevates Cal athletic events into premier entertainment experiences, rivaling professional and NCAA Power 4 Conference standards. This role serves as the primary architect and show‑caller for the in‑venue experience, reimagining gameday as a high‑stakes, full‑scale production and managing end‑to‑end execution of live shows.
Responsibilities
- Serve as the technical expert and lead architect for the video board at all home athletic events; orchestrate end‑to‑end production including content creation and management, technical control room oversight, video board integration, and musical atmosphere.
- Align marketing campaigns, sponsorship activations, and NIL initiatives into the live show flow, transform commercial requirements into entertainment segments that drive partner ROI and department revenue.
- Mobilize and supervise a scalable workforce of students and interns; architect a professional‑level training program that mentors staff in live production, technical execution, and brand‑consistent storytelling.
- Synchronize with Facilities, Operations, Marketing, and Spirit squads to ensure seamless logistics; act as the primary point of contact for integrating departmental goals into the live event and broadcast frameworks.
- Spearhead the evolution of gameday traditions by integrating emerging technology (lighting, mobile apps, AI) and data‑driven fan feedback to modernize the atmosphere and attract elite recruits and brands.
- Manage gameday entertainment budgets, track expenses, and evaluate fan engagement via data to improve future events.
- Govern the post‑game review process by analyzing fan sentiment and production performance; implement continuous improvements to maintain Power 4 conference excellence.
Required Qualifications
- Expert ability to direct live, multi‑camera productions, cueing audio, video, lighting, and on‑field talent with precision.
- Deep knowledge of professional broadcast hardware and show‑flow software.
- Skill in drafting minute‑by‑minute rundowns of show (ROS) that integrate technical cues with entertainment segments.
- Proficiency in integrating modern fan‑engagement tools like synchronized LED lighting, mobile app triggers, and AI‑driven content.
- Ability to translate corporate partner KPIs into high‑energy in‑venue moments that drive ROI.
- Skill in analyzing fan sentiment and attendance data to engineer emotional arcs that increase loyalty and revenue.
- Expert understanding of brand storytelling to reinforce the Cal identity.
- Knowledge of navigating NAME, IMAGE, and LIKEhood (NIL) regulations to highlight student‑athletes within the live show flow.
- Problem‑solving skills; multi‑task, work with frequent interruptions, and effective listening.
- Strong coaching and mentoring skills for lower‑level staff.
- Time and project management skills to establish priorities and meet competing deadlines for themselves and the team.
- Interpersonal communication and people‑management skills to interact effectively with clients, staff, and vendors.
- Fiscal responsibility to plan and manage the gameday entertainment budget.
- Experience recruiting, supervising, and scheduling students/interns across multiple simultaneous events.
- Familiarity with production benchmarks of elite NCAA conferences or professional sports leagues.
- Current knowledge of applicable rules and standards of the Pacific‑12 Conference, NCAA, and other governing agencies.
- Advanced knowledge of program activity and best practices.
- Proficiency with computer applications relevant to job duties.
- Valid driver’s license and clean driving record.
Education / Training
- Bachelor’s degree in a related field or equivalent experience/training.
Salary & Benefits
The budgeted annual salary range for this position is $105,000 – $115,000. This is an exempt, monthly‑paid position and a full‑time (40 hours/week) contract position eligible for UC benefits.
Equal Employment Opportunity
The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.
#J-18808-Ljbffr