Senior Marketing Strategist Manager – Aon Private Risk Management (APRM)
Office based in Chicago, IL, New York, NY, Fort Washington, PA or Berkeley Heights, NJ.
At Aon, Affinity Marketing sits at the intersection of growth, client retention, and partner enablement—focused on driving real business outcomes, not just marketing activity.
We are hiring a Marketing Strategist to lead growth for Aon Private Risk Management (APRM), our business serving high-net-worth individuals and families with complex personal insurance needs.
This is a hands‑on role for someone who wants ownership, impact, and a direct connection to revenue growth.
What the Day Will Look Like
This role serves as the marketing lead primarily for Aon’s Private Risk Management business unit, responsible for both driving measurable business outcomes and ensuring high‑quality execution across all marketing initiatives. The Senior Marketing Strategist balances strategic thinking with strong operational discipline, acting as a partner to business leadership while maintaining rigorous standards for content quality, accuracy, and delivery. This role is expected to operate at both the strategic and execution level, with equal accountability for business outcomes and the quality of all deliverables.
Drive Growth
- Develop strategies to generate high‑quality demand and referrals.
- Expand reach across advisor, partner, and client networks.
- You own outcomes, not just campaigns.
- You’ll work directly with sales and business leadership.
- The focus is impact, not visibility.
- Marketing here is relationship‑driven, not mass‑market.
Strategic and Execution Focus
- Own marketing contribution to growth, retention, and conversion for the assigned business unit.
- Translate business priorities into clear, actionable marketing plans.
- Lead cross‑functional marketing pod (demand gen, content, CRM, digital) and ensure alignment.
- Oversee campaign strategy and execution across channels.
- Run monthly business reviews, including performance tracking and recommendation of actions.
- Ensure all marketing outputs meet high standards for clarity, accuracy, and professionalism.
- Support field teams with practical tools to drive referrals and sales engagement.
- Manage key initiatives including campaigns, events, and client communications.
Lead Events as a Growth Engine
- Identify and create new event‑driven growth opportunities.
- Ensure events are thoughtful, high‑touch, and aligned to high‑net‑worth expectations.
Content Quality and Execution Standards
- Maintain accountability for final quality of all marketing deliverables.
- Ensure consistency in messaging, tone, and grammar.
- Partner with content and creative teams while holding final responsibility for output quality.
- Minimize rework by ensuring strong attention to detail upfront.
Own the Family Office Symposium
- Coordinate budgeting and planning.
- Support location sourcing and venue selection.
- Shape educational content and programming.
- Drive end‑to‑end execution with business leaders.
Strengthen Retention & Cross‑Sell
- Develop programs to deepen client engagement.
- Identify opportunities to expand share of wallet.
Lead Campaign Execution
- Own campaigns end‑to‑end (email, events, thought leadership, partnerships).
- Coordinate across teams to deliver high‑quality execution.
Skills and Experience That Will Lead to Success
- Take ownership and operate comfortably with ambiguity.
- Prefer impact over process.
- Enjoy turning strategy into practical execution.
- Work well with sales and business stakeholders.
- Can simplify complex topics into clear, usable messaging.
- Influence effectively without formal authority.
- 6–9 years of experience in marketing strategy, growth, or product marketing.
- Proven ability to manage cross‑functional teams without direct authority.
- Strong balance of strategic thinking and hands‑on execution.
- High attention to detail and commitment to quality.
- Ability to work effectively with senior stakeholders.
Success Metrics
- Contribution to pipeline growth and improved conversion.
- Increased retention or cross‑sell performance.
- Delivery of fewer, higher‑impact initiatives.
- Consistent, high‑quality marketing outputs with limited rework.
- Strong trust and partnership with business leaders.
EEO Statement
For positions in San Francisco and Los Angeles, we will consider qualified applicants with arrest and conviction record in accordance with local Fair Chance ordinances.
Pay Transparency Laws
The salary range for this position (intended for U.S. applicants) is $120,000 to $135,000 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities, as well as internal equity and alignment with market data. The salary may also be adjusted based on applicant’s geographic location.
This position is eligible to participate in one of Aon’s annual incentive plans to receive an annual discretionary bonus in addition to base salary. The amount of any bonus varies and is subject to the terms and conditions of the applicable incentive plan.
Benefits Summary
Aon offers a comprehensive package of benefits for full‑time and regular part‑time colleagues, including a 401(k) savings plan with employer contributions; an employee stock purchase plan; consideration for long‑term incentive awards at Aon’s discretion; medical, dental and vision insurance; various types of leaves of absence; paid time off, including 12 paid holidays throughout the calendar year, 15 days of paid vacation per year, paid sick leave as provided under state and local paid sick leave laws; short‑term and optional long‑term disability; health savings account; health care and dependent care reimbursement accounts; employee and dependent life insurance and supplemental life and AD&D insurance; optional personal insurance policies; adoption assistance; tuition assistance; commuter benefits; and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.
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