Senior Marketing Manager, Instruments & Informatics

Role Summary

The Senior Marketing Manager, Instruments & Informatics is a high‑impact, strategic global marketing role focused on turning customer insights into growth. You will lead integrated marketing programs that drive demand, adoption, and revenue for instrumentation and informatics solutions and shape scalable, multi‑channel campaigns that build pipeline, improve conversion and strengthen market leadership. This role operates across Product Marketing, Growth Marketing and Regional Marketing to align positioning, campaigns and digital experiences.
Key Responsibilities

Develop and execute global go‑to‑market strategies for instrument and informatics solutions
Lead integrated, multi‑channel demand generation campaigns across digital, events and field marketing
Translate product positioning into compelling value propositions, messaging and customer journeys
Define segmentation, personas and targeting strategies to drive engagement and pipeline
Drive scalable, data‑driven marketing programs across web, email, paid media, social, SEO/SEM and marketing automation
Optimize lead generation, conversion and pipeline contribution through continuous testing and performance analysis
Partner with Sales to improve lead quality, funnel progression and revenue outcomes
Own digital campaign orchestration and customer experience across web journeys, landing pages and conversion paths
Ensure alignment of instruments, software and services messaging across all channels
Support development of integrated solutions positioning to strengthen market differentiation
Partner with Product Marketing to support product launches and lifecycle campaigns
Translate technical capabilities into customer‑centric benefits for scientific and clinical audiences
Support commercialization of new innovations and growth initiatives
Track and report campaign performance against KPIs (MQLs, conversion, pipeline, ROI)
Use data, customer insights and market trends to optimize campaigns and inform strategy
Manage budgets and prioritize investments to maximize impact
Qualifications

Bachelor’s degree in Life Sciences, Business or equivalent; MBA preferred
8+ years of experience in B2B marketing, preferably in life sciences, instruments or informatics
Strong experience in demand generation, digital marketing and multi‑channel campaign execution
Proven ability to translate customer insights into effective messaging and commercial programs
Experience supporting product launches and integrated go‑to‑market strategies
Data‑driven mindset with strong analytical and ROI management skills
Track record of cross‑functional leadership in a global, matrixed environment
Experience with marketing automation platforms (e.g., Marketo) and digital analytics tools
Preferred: experience marketing complex solutions combining instruments, software and services
Preferred: background in scientific or technical marketing (e.g., genomics, life sciences, healthcare)
Salary & Location

Primary work location: USA, CA – Milpitas 135. Additional location: USA, CA – San Diego (BDB). Salary range: $154,100.00 – $246,600.00 USD annually.
Equal Opportunity Employer

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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