Marketing Manager - Conference & Awards

Description

Arc Network is seeking an organized, execution-focused Marketing Manager to join its Conferences & Awards team. This individual contributor role supports a high-volume portfolio of conferences, summits, and awards programs serving the Real Estate, Finance, and Agriculture markets.

Reporting to the Marketing Lead for Conferences & Summits, this role is built for someone who thrives on running campaigns with precision. You will execute integrated marketing campaigns, support delegate acquisition, and manage the event technology stack, working closely with the Marketing Lead who owns overall campaign strategy and direction.

This is a strong fit for a marketer with 2 to 4 years of experience who is ready to own execution across a busy, multi-event calendar and grow within a structured team environment.

Key Responsibilities

Campaign Execution

Execute integrated, multi-channel marketing campaigns for conferences, summits, and awards programs across finance, real estate, and agriculture verticals, following campaign strategy set by the Marketing Lead
Support delegate acquisition efforts by building targeted lists, managing outreach cadences, and tracking registrations against defined goals
Write and deploy email marketing campaigns with a focus on conversion, segmentation, and list hygiene
Create and manage paid and organic social media content to support event promotion and audience engagement
Leverage media sites, newsletters, and paid channels to support event reach and registration goals
Event Technology & Platform Management

Serve as the primary operator of third-party event management platforms for registration, attendee management, and reporting
Manage attendee networking and matchmaking platforms to support a smooth delegate experience
Maintain and build targeted audience lists using internal databases and third-party list sources
Support website content updates, landing page builds, and digital asset coordination in conjunction with digital teams
Campaign Operations & Reporting

Own day-to-day campaign logistics including asset coordination, creative timelines, and approvals
Track and report on marketing KPIs including registrations, email performance, conversion rates, and engagement metrics
Coordinate with external vendors as directed, ensuring deliverables are on time and on brief
Support onsite event marketing and brand activation at conferences throughout the year
Ensure brand consistency across campaign materials and audience touchpoints
Requirements

2 to 4 years of B2B marketing experience, with exposure to live events, conferences, or B2B media preferred
Hands-on experience executing email campaigns, including list management, segmentation, and performance reporting
Familiarity with list building, audience segmentation, and basic database management
Strong project management skills with the ability to manage multiple deadlines simultaneously
Solid copywriting skills across email, social, and promotional formats
Experience with email marketing platforms, CMS tools, and marketing analytics
Comfortable working independently in a remote environment with strong async communication habits
Willingness to travel to national events several times per year
Preferred Qualifications

Experience with Swoogo for registration or Brella for app engagement
Experience marketing to finance, real estate, or agriculture professional audiences
Experience utilizing AI tools as part of a day-to-day marketing workflow
Background supporting awards programs or recognition-based event marketing
Familiarity with conference sponsorship or exhibitor marketing support
Experience with marketing automation platforms and CRM integration