Marketing Insights Manager

Required Qualifications

Bachelor's degree required (B.A. or B.S.)

Preferred fields: Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics, or related field

3+ years of media research experience within a:

Broadcast or cable network

Digital entertainment company

Advertising agency

Media research provider

Data analytics firm

Experience with brand impact and attribution partners such as:

Kantar

Dynata

EDO

Marketcast

iSpot

Understanding of the digital ad tech ecosystem, including data management and tagging

Experience with:

Survey writing and fielding

Qualitative and quantitative research

Banner and crosstab analysis

Advanced Microsoft Excel skills: Formulas, Charts/Graphs, Strong PowerPoint and Word skills, Proven data analysis, interpretation, and visualization skills

Preferred Qualifications

Experience with a broadcast network, cable network, advertising agency, movie studio, or research vendor

Strategic thinker with strong interest in media, analytics, and marketing

Ability to turn data into compelling stories and actionable insights

Strong organizational, communication, and project management skills

Ability to manage multiple priorities and meet deadlines

Self-starter who works well independently and within a team

Curious, resourceful, and open to feedback

Key Responsibilities
Campaign Measurement & Insights

Support the development, execution, and delivery of cross-funnel campaign measurement

Analyze campaign performance across linear, digital, and social platforms

Support measurement for major media properties, sponsorships, and tentpole events

Data Analysis & Reporting

Pull data from research tools, dashboards, and vendor platforms

Analyze results and identify key campaign insights

Develop presentations highlighting results, recommendations, and best practices

Partner with internal stakeholders, agencies, and research vendors

Ensure measurement projects stay on track and meet deadlines

Support key sales priorities and strategic initiatives

Train and mentor onboarding analysts

Collaborate across Insights & Measurement teams

Support measurement-related requests from internal and external stakeholders

What This Person Actually Does
This person measures whether advertising campaigns worked. They analyze campaign data, partner with research and attribution vendors, build client-facing presentations, and turn data into actionable insights that help advertisers understand campaign performance across content, platforms, and sponsorships.

#J-18808-Ljbffr