Field Marketing Manager

Overview
This position in the field SEM account management group consists of executing daily tasks in collaboration with agency teams to help fulfill Synergize Cross-Tier search responsibilities on the client’s business:

The role centers externally on servicing retail automotive clients, including work with individual dealerships and regional sales corporate associates for assigned territory.

This Field Manager function includes internal tasks in support of account counterpart, the execution team, the Sr. Field Marketing Manager and the Director of Field Operations as well as overseeing any workflow delegated to be carried out on behalf of the Client.

This role also includes frequent collaboration with Internal execution teams, Saatchi & Saatchi account and media team as well as other Account Field Teams in other S&S offices by both telecommunication and onsite visits.

Responsibilities
In addition to external client service duties, the Field Manager will help oversee assigned paid search strategy, dashboard reporting, budget coordination, meeting planning coordination, creative alignment support, and/or production activities carried out by the agency on behalf of the client:

Review and manage the performance of Client SEM programs and plans

Schedule and execute both in-person and online meetings with day-to-day Client contacts and their teams

Serve as Client liaison to SEM execution team

Work with Saatchi & Saatchi team to understand overall Client campaigns and Media Strategies

Work with Regional Client on overall monthly and annual business goals and sales plans

Work with Director of Field Operations on presenting overall strategy and performance details to Regional Client staff

Share and present SEM performance details to internal staff

Qualifications

Automotive Dealer and client communication experience highly preferred

Understanding and experience with SEM is a highly preferred

Advertising Agency experience is highly preferred

Prior experience working with Digital Advertising is a must

An understanding of integrated communications (TV, Radio, Digital, Sponsorships, etc.) is also required in order to effectively understand the larger Account

High degree of professionalism

Great attitude; must:

Assume a high level of enthusiasm and be able to respond well under pressure

Outgoing, positive personality with a “nothing’s impossible” approach to daily tasks

Take a “fresh” approach to the business bringing new ideas to each project and task

Polished & Refined: a strong focus on accuracy, attention-to-detail, and timeliness

Communicator:

excellent oral/written communication skills with a keen ability to keep supervisors properly informed

Self-Starter: must be a quick learner, intuitive, and proactive

Ability to analyze facts and arrive at sound conclusions

Assess situations to determine the importance, urgency and risks

Exceptional organizational and time-management skills:

Ability to prioritize workload and manage multiple tasks simultaneously

Ability to maintain productivity while working at an expedient pace

Aptitude:

Thorough knowledge and proficiency in Microsoft Office is a must

Experience with Monday.com, Google Ads, Looker Studio and various Microsoft, Google and Adobe software is a plus, but not required

Requirements

Significant client contact will be involved, and an understanding of the Client’s business is essential; the Field Marketing Manager will be required to forge positive relationships with his/her Clients through consistent contact and diligent client service.

The position will require the Field Marketing Manager to build solid relations with other agency departments (Creative, Media, Traffic, Planning, and Finance) to help facilitate efficient day-to-day internal operations.

The Field Marketing Manager must possess the capability for analytics of core KPIs and be able to develop and prepare all proper/required reporting on his or her assigned activities.

Some degree of advertising agency experience is necessary as the job requires a high level of understanding of advertising principles and agency functions.

Prior experience in retail and/or the automotive categories is a plus but not required.

Knowledge of other integrated communications (digital marketing, direct marketing, sales promotion, public relations, engagement marketing, collateral, and merchandising) is also a plus.

The Field Marketing Manager position will require extensive use and proficiency of specific computer software.

As the primary Client SEM contact, the Field Marketing Manager will be responsible for the overall success of the SEM program.

Develop an understanding of the overall strategy, tactics and goals of SEM program.

Become an internal and external ambassador for overall program effectiveness, success and performance.

The Field Marketing Manager will be required to travel to their client’s market, executing meetings and maintaining regular contact with key Client personnel.

This position will also require the knowledge, either previous or learned, of the Client’s core business and overall category as a whole.

The Field Marketing Manager will be responsible, flexible and comfortable executing both one-on-one and Group meetings.

The position requires reviewing and analyzing dashboard data, identifying trends and developing insights.

The position also requires the management of Client budgets, identifying and vocalizing increase or decrease needs.

Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation
Compensation Range: USD $60,800.00 - USD $80,000.00/Annually.

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