Social Media Coordinator

Position Summary

TMZ is looking for a results‑driven Social Media Coordinator to execute our social media strategy, develop content, and program all channels to build brand awareness and drive traffic to our sites and social pages.
Location: Los Angeles, CA.
Responsibilities

Execute day‑to‑day management of branded profiles on Instagram, TikTok, Twitter, Facebook, YouTube and other social media/user generated accounts.
Work with the Director of Social Media to develop and implement social media initiatives for all TMZ properties (website, television broadcast, live webcast, tours, and podcasts) to increase buzz and drive tune‑in and traffic.
Develop daily, weekly, campaign‑driven and long‑term social media content strategy.
Write social media content that is consistent with the TMZ brand and incorporate SEO best practices.
Develop high‑quality visual content, including graphics, photos, and videos, for social channels.
Monitor social media trends, tools, apps, and effective benchmarks for measuring the impact of social media techniques.
Establish regular reporting and analyses to measure social media audience growth and the effectiveness of social activity and campaigns, providing anecdotal or qualitative data that impact future strategies.
Become a brand ambassador and advocate of TMZ in social media spaces, engaging in dialogues with our audience where appropriate.
Work with the research and analytics team to help analyze results, make strategic recommendations, and provide ongoing education and best practices to management and internal teams on the effectiveness of social media campaigns in an effort to maximize results.
Requirements

2+ years of social media management for a website and/or media company.
Bachelor’s Degree in marketing, communications, advertising or related degree is preferred.
In‑depth knowledge of social media for business use and technical familiarity with popular social media platforms and tools and their respective participants (Facebook, YouTube, Twitter, etc.).
Ability to effectively communicate information and ideas in written and verbal format.
Team player, with confidence to take the lead and guide and educate other departments when necessary on social media tactics and strategies.
Good technical understanding with an ability to pick up new tools quickly.
Excellent copywriting and communication skills; working knowledge of writing for SEO.
Extensive knowledge of and interest in celebrity news and gossip.
Ability to perform in high‑pressure, fast‑paced, live production environment.
Ability to contribute and establish working relationships at all levels across multiple disciplines.
Editorial and/or a marketing/PR background helpful.
Should be thick‑skinned, persuasive and have a sense of humor.
EEO Statement

TMZ is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Compensation & Benefits

Pay range: $20.00 – $22.00 per hour. The role is also eligible for benefits including medical, dental, vision insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for union‑represented employees will be in accordance with the applicable collective bargaining agreement.

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