Social Media Coordinator

Job Overview
TMZ is looking for a results‑driven Social Media Coordinator to execute our social media strategy, develop social media content, and program all social media and distribution channels to build brand awareness and increase traffic flow to our websites and social media pages. The role requires knowledge of celebrity news and a passion for continuous social media engagement, collaborating closely with internal teams to maintain a consistent voice across our multiple media platforms. This position is located in Los Angeles, CA.

Responsibilities

Execute day‑to‑day management of branded profiles on Instagram, TikTok, Twitter, Facebook, YouTube, and other social media/user‑generated accounts

Work with the Director of Social Media to develop and implement social media initiatives for all TMZ properties (website, television broadcast, live webcast, tours, and podcasts) to increase buzz and drive tune‑in and traffic

Develop daily, weekly, campaign‑driven, and long‑term social media content strategy

Write social media content that is consistent with the TMZ brand and incorporate SEO best practices

Create high‑quality visual content, including graphics, photos, and videos, for social channels

Monitor social media trends, tools, apps, and effective benchmarks for measuring the impact of social media techniques

Establish regular reporting and analyses to measure social media audience growth and the effectiveness of social activity and campaigns, providing anecdotal or qualitative data that impact future strategies

Become a brand ambassador and advocate of TMZ in social media spaces, engaging in dialogues with our audience where appropriate

Work with the research and analytics team to help analyze results, make strategic recommendations, and provide ongoing education and best practices to management and internal teams on the effectiveness of social media campaigns to maximize results

Requirements

2+ years of social media management for a website and/or media company

Bachelor’s Degree in marketing, communications, advertising or related field is preferred

In‑depth knowledge of social media for business use and technical familiarity with popular social media platforms and tools and their respective participants (Facebook, YouTube, Twitter, etc.)

Ability to effectively communicate information and ideas in written and verbal format

Team player, with the confidence to take the lead and guide and educate other departments when necessary on social media tactics and strategies

Good technical understanding with an ability to pick up new tools quickly

Excellent copywriting and communication skills; working knowledge of writing for SEO

Extensive knowledge of and interest in celebrity news and gossip

Ability to perform in high‑pressure, fast‑paced, live production environment

Ability to contribute and establish working relationships at all levels across multiple disciplines

Editorial and/or marketing/PR background helpful

Should be thick‑skinned, persuasive and have a sense of humor

Benefits & Compensation
Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $20.00‑22.00 per hour. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for union represented employees will be in accordance with the applicable collective bargaining agreement.

Equal Opportunity Employer
TMZ is an Equal Opportunity Employer.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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