Marketing Operations Manager

Job Purpose
The Marketing Operations Manager acts as the primary architect of our growth infrastructure. By mastering the HubSpot ecosystem, you will design, automate, and optimize the end-to-end customer journey. Your mission is to transform complex data into seamless user experiences and actionable insights, ensuring our marketing funnel is a high-performing engine that drives scalable enrollment and measurable ROI.

Duties and Responsibilities
HubSpot Ownership & Marketing Infrastructure

Own the day-to-day management and optimization of our HubSpot Marketing Hub

Build and maintain lists, segmentation logic, and data structures to support targeted campaigns and lifecycle marketing

Create and optimize automated workflows triggered by user behavior to generate emails, tasks, event registrations, reminders, and internal notifications

Partner with Enrollment and Business Development teams to ensure lifecycle stages, handoffs, and automation align with the full funnel

Email Marketing & Lifecycle Programs

Build, test, and deploy marketing emails within HubSpot

Develop nurture programs and behavior-based campaigns to improve engagement and conversion

Implement personalization and smart content strategies to deliver more relevant user experiences

Website & Conversion Optimization (HubSpot CMS)

Manage and optimize website content within the HubSpot CMS

Conduct regular audits to ensure performance, accuracy, SEO alignment, and conversion optimization

Build and maintain landing pages using dynamic content, smart rules, and progressive profiling

Execute A/B tests across pages, CTAs, and forms to continuously improve conversion rates

Funnel Development & Lead Management

Play a key role in architecting and optimizing our marketing funnel in HubSpot

Contribute to lead scoring models and lifecycle definitions

Ensure data integrity and consistent tracking across all touchpoints

Identify drop‑off points and implement solutions to improve progression and enrollment outcomes

Campaign & Growth Enablement

Own the operational execution of marketing events such as webinars, including registration flows, automation, follow‑up, and reporting

Support digital marketing efforts by ensuring proper tracking, attribution, and audience segmentation for paid campaigns

Partner on SEO/AEO initiatives by implementing technical, structural, and content-driven optimizations

Reporting, Analytics & Data Transparency

Build and maintain dashboards and reports that provide clear visibility into performance, pipeline, and ROI

Establish and improve marketing data governance and tracking standards

Translate data into actionable insights that inform strategy and execution

Help create a culture of transparency and accountability through accessible and accurate reporting

Cross-Functional Enablement

Serve as the primary marketing liaison for systems, integrations, and data flow

Support tool evaluation, implementation, and process documentation

Train and empower team members to effectively use HubSpot and related tools

Other duties as assigned

Qualifications

4+ years of experience in Marketing Operations, Revenue Operations, or a similar systems-driven marketing role

Deep hands‑on experience with HubSpot is strongly preferred; however, candidates with advanced experience in comparable marketing automation and CRM ecosystems and a demonstrated ability to translate that expertise into HubSpot will be considered.

Deep hands‑on experience (Marketing Hub and CMS), including:

Workflows and automation

List segmentation

Email builds

Landing pages

Reporting and dashboards

Strong understanding of marketing funnels, lifecycle marketing, and lead management

Experience implementing A/B testing and conversion rate optimization strategies

Proficiency in marketing analytics and performance reporting

Experience supporting paid media, SEO, and webinar/event infrastructure from an operations standpoint

High level of comfort working in a data-driven environment

Preferred Qualifications

Experience in healthcare, med‑tech, education, or other highly regulated / high‑consideration industries

Familiarity with AEO (Answer Engine Optimization) and modern search strategies

Experience with CRM integrations and data architecture

Basic knowledge of HTML/CSS for email and landing page customization

Experience working closely with Admissions, Sales, or Revenue teams

Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is required to walk between multiple office locations that include the use of stairs (elevator is only available in some instances).

This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.

Direct Reports
N/A

The company provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, veteran status, or any other consideration made unlawful by federal, state, or local laws. The company is committed to providing reasonable accommodation for qualified applicants, and employees with disabilities to ensure they enjoy equal access to all employment opportunities and benefits of employment as required by the Americans with Disabilities Act.

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