Senior Media Planner, Programmatic

Overview
As a Senior Media Planner, Programmatic, you will be a strategic leader responsible for developing, executing, and optimizing programmatic media plans that drive meaningful business outcomes for our clients—primarily within the luxury automotive category. You’ll collaborate closely with internal teams, agency partners, and platform vendors to architect smart, data-driven strategies across display, video, audio, and emerging programmatic channels.

You will play a central role in evaluating new technologies, shaping audience strategies, and ensuring flawless execution across DSPs. You’ll also translate performance insights into compelling stories that influence clients and guide ongoing optimization and testing.

Responsibilities

Develop full-funnel programmatic media plans, including strategy, audience recommendations, budget allocation, inventory selection, and KPIs.

Lead campaign briefing, setup, forecasting, pacing, and optimization workflows in partnership with activation teams.

Evaluate and recommend audience segmentation strategies, leveraging 1P/2P/3P data, contextual opportunities, and platform-native solutions.

Collaborate with analytics and insights teams to define measurement frameworks, testing roadmaps, and learning agendas.

Analyze campaign results and generate actionable insights that shape ongoing strategy.

Provide thoughtful guidance on channel roles, programmatic trends, and emerging technologies.

Partner with creative, account, and production teams to ensure alignment on messaging, placements, and deliverables.

Lead communication with platform partners (DV360, The Trade Desk, Amazon DSP, etc.) to stay ahead of innovations and competitive intelligence.

QA all programmatic media plans and deliverables, ensuring accuracy, consistency, and excellence.

Present strategic recommendations, insights, and results to internal teams and client stakeholders.

Support junior team members through guidance, mentorship, and performance feedback.

Qualifications

Bachelor’s degree in Marketing, Advertising, Communications, or related field. 4–6+ years of experience in digital media planning, with at least 3 years focused specifically on programmatic media.

Strong understanding of DSPs (DV360, TTD, Amazon, Yahoo DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics).

Experience developing strategies for audience targeting, data activation, measurement, and attribution.

Ability to analyze performance data and synthesize into clear insights and recommendations.

Experience working with luxury, automotive, or premium brands is a plus.

Strong cross‑channel understanding of display, video, CTV, audio, native, and emerging programmatic formats.

Excellent communication, presentation, and storytelling skills.

Ability to manage multiple projects in a fast‑paced environment with attention to detail.

Familiarity with ad serving, measurement, and verification tools (DCM/CM360, MOAT, IAS, GA/GA4, Adobe, etc.).

Proficiency in Excel, PowerPoint, and project management workflows.

Bonus if You Have

Hands‑on keyboard DSP experience

Google Marketing Platform or Trade Desk Certifications

Experience with brand lift studies, MMM, MTA, or advanced analytics

Exposure to identity solutions, clean rooms, or privacy‑safe data models

Experience with automation/bulk sheets for optimization, reporting, and trafficking efficiencies

Experience with DCO at scale

Regional media planning experience

Benefits

Comprehensive benefits including medical, dental, vision, disability, 401(k) with company matching, paid parental leave, tuition reimbursement, flexible time off, and pet adoption assistance.

Hybrid work schedule: 3 days a week in office, 2 days remote.

Professional development, performance reviews, and opportunities to grow within the organization.

Community giving and volunteer opportunities through Annual Day of Good.

Compensation Range: $60,800.00 - $80,000.00 annually.

All your information will be kept confidential according to EEO guidelines.

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