Senior Media Planner, Programmatic

Job Description As a Senior Media Planner, Programmatic, you will be a strategic leader responsible for developing, executing, and optimizing programmatic media plans that drive meaningful business outcomes for our clients—primarily within the luxury automotive category. You’ll collaborate closely with internal teams, agency partners, and platform vendors to architect smart, data-driven strategies across display, video, audio, and emerging programmatic channels.
You will play a central role in evaluating new technologies, shaping audience strategies, and ensuring flawless execution across DSPs. You’ll also translate performance insights into compelling stories that influence clients and guide ongoing optimization and testing.
Responsibilities Develop full-funnel programmatic media plans, including strategy, audience recommendations, budget allocation, inventory selection, and KPIs.
Lead campaign briefing, setup, forecasting, pacing, and optimization workflows in partnership with activation teams.
Evaluate and recommend audience segmentation strategies, leveraging 1P/2P/3P data, contextual opportunities, and platform-native solutions.
Collaborate with analytics and insights teams to define measurement frameworks, testing roadmaps, and learning agendas.
Analyze campaign results and generate actionable insights that shape ongoing strategy.
Provide thoughtful guidance on channel roles, programmatic trends, and emerging technologies.
Partner with creative, account, and production teams to ensure alignment on messaging, placements, and deliverables.
Lead communication with platform partners (DV360, The Trade Desk, Amazon DSP, etc.) to stay ahead of innovations and competitive intelligence.
QA all programmatic media plans and deliverables, ensuring accuracy, consistency, and excellence.
Present strategic recommendations, insights, and results to internal teams and client stakeholders.
Support junior team members through guidance, mentorship, and performance feedback.
Qualifications What You Bring:
Bachelor’s degree in Marketing, Advertising, Communications, or related field. 4–6+ years of experience in digital media planning, with at least 3 years focused specifically on programmatic media.
Strong understanding of DSPs (DV360, TTD, Amazon, Yahoo DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics).
Experience developing strategies for audience targeting, data activation, measurement, and attribution.
Ability to analyze performance data and synthesize into clear insights and recommendations.
Experience working with luxury, automotive, or premium brands is a plus.
Strong cross-channel understanding of display, video, CTV, audio, native, and emerging programmatic formats.
Excellent communication, presentation, and storytelling skills.
Ability to manage multiple projects in a fast-paced environment with attention to detail.
Familiarity with ad serving, measurement, and verification tools (DCM/CM360, MOAT, IAS, GA/GA4, Adobe, etc.).
Proficiency in Excel, PowerPoint, and project management workflows.
Bonus if You Have:
Hands-on keyboard DSP experience
Google Marketing Platform or Trade Desk Certifications
Experience with brand lift studies, MMM, MTA, or advanced analytics
Exposure to identity solutions, clean rooms, or privacy-safe data models
Experience with automation/bulk sheets for optimization, reporting, and trafficking efficiencies
Experience with DCO at scale
Regional media planning experience
Benefits Why It’s Great to Work Here:
Collaborative – We work together to get better stuff done than we could alone.
Optimistic – Honest and confident in our quest forward; believing the impossible is possible.
Results-driven – Creativity is always in service of results and never for its own sake.
Entrepreneurial – Build something new. Shoot for the moon.
We offer comprehensive benefits and work perks such as medical, dental, vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance and “pawternity” leave.
Hybrid work schedule (3 days a week in office / 2 days from wherever your heart desires).
Part of Publicis Groupe with global resources and community groups.
Community outreach through annual Day of Good and volunteer opportunities.
Professional development trainings and structured performance reviews.
Team fun committees organizing events and cultural moments.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent. Our benefits package includes medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
EEO & Accommodation If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Compensation Range: $60,800.00 - $80,000.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skill, qualifications, and experience of the applicant and the requirements of the position. The Company reserves the right to modify this pay range at any time.

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