Reputation Social Media Senior Strategist

Responsible for developing and implementing social media strategy that improves the overall effectiveness of marketing, corporate relations, and media relations for the organization and its brands. Coordinates within the whole organization to ensure consistency in messaging, monitors social media trends, and identifies new methods of communicating with consumers, key influencers, brand advocates, and others. Develops metrics to understand the effectiveness of social media activities and how to respond to commentary in social media spaces such as Facebook and Twitter. Leads a team or project area.
Key Responsibilities

Lead the development of organic reputation social content strategies aligned to Public Affairs and Communications priorities, elevating business and reputation goals across enterprise social channels, primarily LinkedIn and X/Twitter.
Partner with peers to support content planning and ensure social strategies are executed in a timely, trusted, and audience‑relevant manner.
Provide strategic guidance for executive thought leadership activities across LinkedIn, working closely with Communications partners to shape executive social strategies that advance business priorities, increase leadership visibility, and protect our reputation.
Drive enterprise measurement and insights across earned and owned organic social media, translating performance data, intelligence, and trends into clear, actionable insights tied to KPIs for our Reputation Social and Brand Social teams.
Maintain a comprehensive social intelligence strategy focused on reputation risk and content opportunity, identifying, analyzing, and interpreting emerging conversations, trends, and issues that may impact the company, our leaders, employees, clients, and industry.
Ensure data integrity and quality across all functional outputs, partnering with peers and vendors to identify, upscale, and resolve data, tooling, or methodology issues.
Support enterprise crisis response through 24/7 social listening during major issues and adverse events, including occasional nights, weekends, and holidays.
Collaborate on vendor relationships, tools, governance, and workflows that support social intelligence, content strategy, and measurement.
Continuously optimize tools, methodologies, and processes to improve accuracy, efficiency, and strategic impact.
Basic Qualifications

Bachelor’s degree or equivalent combination of education and relevant experience.
6-8 years of experience in organic social media strategy, social listening, and social performance measurement, with increasing scope and complexity.
Preferred Skills & Experiences

Strong understanding of major social platforms, particularly LinkedIn, including platform dynamics, audience behavior, content performance drivers, and emerging trends.
Proven success developing and executing organic social content strategies, including content planning, editorial direction, and optimization based on performance and audience insights.
Hands‑on expertise with social listening and measurement platforms such as Talkwalker, Sprout, Sprinklr, or Brandwatch.
Strong command of social intelligence methodologies, including issue detection, trend analysis, risk identification, and opportunity assessment.
Experience translating social data, trends, and insights into clear recommendations that inform communications strategy, reputation management, or business decision making.
Proven success operating in a fast‑paced, matrixed environment, managing multiple priorities and shifting timelines without sacrificing quality or judgment.
Demonstrated ability to lead cross‑functional initiatives, influence without authority, and coach or mentor junior team members.
Experience applying sound judgment in high‑visibility, high‑risk situations and handling sensitive and confidential information with discretion.
Experience working in a regulated industry or Fortune 500 company strongly preferred.
Location Expectations

This role is hybrid. Team members typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days.
Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short‑term and long‑term disability
Pregnancy disability and parental leave
401(k) and employer‑funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Equal Opportunity & E‑Verify

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. U.S. Bank participates in the U.S. Department of Homeland Security E‑Verify program.
Salary Range

$119,765.00 - $140,900.00
Posting Status

Posting may be closed earlier due to high volume of applicants.

#J-18808-Ljbffr