Account Executive

Account Executive
Company or Employer
Lopez Negrete Communications, Inc.

Job Location
Houston, TX

The Account Executive’s Main Objectives Are

To support the Account Supervisor and Senior Management in overall growth-oriented stewardship of client marketing goals;

To be responsible for the day-to-day implementation or execution of the accounts’ advertising plan. Handle clients’ business properly, professionally and efficiently;

To build and uphold the relationship between the clients/prospective clients and agency to increase and deepen the relationship; and

To ensure that the agency manages the relationship at a profitable level.

In addition to having contact with the Client, the Account Executive will provide the necessary support to the Account team in the oversight of financial reports, marketing budgets, utilization analysis and competitive research.

Key Responsibilities Include

Understand and contribute to improvement of agency and client procedures to maximize efficiency and communication flow

Manage integrated Hispanic marketing campaigns

Analyze business and brand performance, design and implement brand strategies, business initiatives, and research and media recommendations to present to client

Interact with all areas within the agency to drive client projects in a timely and cost efficient manner

Manage and track projects through agency monitoring protocols and maintain deadlines

Help identify potential opportunities within existing client relationships to identify and activate new revenue streams

Deepen client relationships and generally service client needs with the highest level of excellence and professionalism.

Specific Functions

Acts as agency representative to client and primary point of contact for specific day-to-day client requests

Prepares conference reports, responds to client requests, and generates estimates and timelines within 24 hours

Maintains favorable relationship with client while striving to improve service, identifying strategic and relevant insights, and developing strong knowledge of client business and challenges

Manages multiple projects simultaneously and engages appropriate agency resources as deemed necessary

Tracks workflow and coordinates cross-functional agency resources including media, production, creative, research and traffic to ensure that all jobs and projects are managed within protocols, timelines and budgets

Works with senior team members to write effective creative strategies and briefs based upon consumer insights, client objectives and competitive landscape

Reviews and evaluates all creative and media plans and accepts accountability for materials delivered to client

Continuously seeks to improve knowledge and skills through available reading, education and seminars

Maintains files in an organized and orderly fashion

Participates in agency and client meetings with thoughtful contribution to topics of discussion

Manages and mentors Account Coordinator(s) as required

Supports brand leadership peers and supervisors as necessary.

Education & Skills

Preferably bilingual. Fluent in English & Proficient/Fluent Spanish (comprehension, verbal and written) a big plus

College Degree and experience in (Hispanic) advertising or related field strongly preferred

Familiarity with industry concepts, practices, and procedures

Experience with various media types preferred

Excellent communication and presentation skills

Demonstrated success marketing-related assignments

Proactive, results-oriented and strong problem-solving abilities required

Ability to work independently and as a team member in a fast-moving environment

Experience in banking or food service industries a plus

Computer skills: Microsoft Outlook, Word, Excel and PowerPoint, MS Teams

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