Marketing Manager (1 Year Temporary)

Marketing Manager (1 Year Temporary)
Job Category: Academic Staff

Employment Type: Terminal (Fixed Term)

Job Profile: Marketing Manager

Job Duties
The Marketing Manager at UW‑Green Bay is a strategic and tactical leader who leverages strategy, creativity, and performance marketing into action to elevate the University’s brand and drive student recruitment. The role contributes to the development of integrated marketing strategy and leads execution of multi‑channel campaigns that inspire prospective students to see themselves as future Phoenix. Working within the Office of Marketing and University Communication, the Marketing Manager partners across campus and with external agencies to bring UW‑Green Bay’s story to life—highlighting innovative academics, strong community partnerships and the transformative impact of higher education in our region. Reporting to the Marketing Associate Director, the Marketing Manager plays a key role in advancing UW‑Green Bay’s access mission, directly supporting enrollment growth through data‑informed, audience‑centered marketing initiatives.

Key Job Responsibilities

Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results.

Develops, edits, monitors, and provides feedback on content.

Oversees creative development and project management processes for marketing activities.

Develops operational plans in support of marketing projects and campaigns—including staffing and resource allocation—and oversees execution of operations that adhere to deadlines and budgets.

Required Qualifications

Bachelor’s degree at time of application.

Five years of relevant experience.

Preferred Qualifications

Experience in higher education or mission‑driven organization.

Conditions of Appointment
This position may have the option to work on‑campus or a hybrid schedule, subject to approved telecommuting request. The home campus is Green Bay, and the successful candidate may occasionally be required to travel to or work at the Marinette, Sheboygan or Manitowoc Campus, based on operational needs.

Compensation
Minimum compensation of $59,000.

Benefits
The University of Wisconsin provides an excellent benefits package, including health insurance, dental, vision, life insurance, AD&D and accident insurance, flexible spending and health‑savings accounts, participation in the Wisconsin Retirement System, supplemental retirement savings programs, and paid leave benefits such as holidays, personal and sick leave, parental leave, and vacation.

Equal Opportunity Employer Statement
UW is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.

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