Associate Director, Global Marketing Planning & Activation - Bose Luxury (McInto

Bose Luxury Audio Experience

At Bose Corporation, we believe sound is the most powerful force on earth

and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.
Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.
Job Description

Bose Luxury is building the first true and globally recognized luxury audio experienceelevating sound beyond performance into culture, craft, and emotional connection. Our brands, McIntosh and Sonus faber, represent distinct expressions of luxuryspanning bold cultural impact and refined, multi-sensory craftsmanship. Together, we are expanding beyond traditional audiophile audiences to engage a broader luxury consumer, while enabling our dealer and distributor network to deliver exceptional, white-glove experiences. The Associate Director, Global Marketing Planning & Activation is responsible for translating this ambition into clear, structured, and executable global and regional marketing plansand ensuring those plans are effectively activated across all channels. This role leads the global marketing planning and activation function, overseeing regional marketing teams, Training & Custom Integration GTM, and activation support of partnerships, collaborations, and events. It ensures that all marketing initiatives are prioritized, coordinated, and delivered across both consumer and customer audiences, while aligning cross-functional teams to deliver consistent, high-quality activation globally.
Roles & Responsibilities
Global Marketing Planning & Prioritization - Develop and manage a unified global activation roadmap across consumer and customer audiences
Translate brand strategy into clear annual and in-year marketing plans
Prioritize initiatives across retail marketing, channel expansion, training, partnerships, and integrations
Regional Marketing, Training & GTM Leadership - Lead Regional Marketing teams (EMEA, APAC, North America)
Oversee Training & Custom Integration GTM team to align enablement with marketing priorities
Ensure consistency in execution and alignment across regions and functions
Activation Frameworks & Program Orchestration - Establish global frameworks, playbooks, and briefing processes
Oversee rollout of campaigns, retail activations, demos, training programs, and assets
Ensure consistency, clarity, and alignment across all programs
Consumer & Customer Audience Activation - Drive engagement with luxury consumers, design advisors, audiophiles, and aspirational buyers
Enable dealers and distributors with tools, training, and assets to convert demand
Align audience strategy with regional execution and partner capabilities
Activation Operations - Manage global and regional activation calendars and budgets
Ensure coordinated and timely delivery of programs
Performance Tracking & Insights - Track KPIs across demand, engagement, training, and partner performance
Consolidate insights to inform planning and optimization
Experience & Skills
- 10+ years of experience in marketing, activation, or commercial planning
Experience leading regional marketing teams and cross-functional programs
Strong understanding of consumer and dealer/distributor ecosystems
Experience with training programs, partnerships, and events
Ability to build scalable frameworks and processes
Strong leadership and stakeholder management skills