Associate Director, Global Marketing Planning & Activation - Bose Luxury (McInto

Bose Luxury Audio ExperienceAt Bose Corporation, we believe sound is the most powerful force on earth

and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.Job DescriptionBose Luxury is building the first true and globally recognized luxury audio experienceelevating sound beyond performance into culture, craft, and emotional connection. Our brands, McIntosh and Sonus faber, represent distinct expressions of luxuryspanning bold cultural impact and refined, multi-sensory craftsmanship. Together, we are expanding beyond traditional audiophile audiences to engage a broader luxury consumer, while enabling our dealer and distributor network to deliver exceptional, white-glove experiences. The Associate Director, Global Marketing Planning & Activation is responsible for translating this ambition into clear, structured, and executable global and regional marketing plansand ensuring those plans are effectively activated across all channels. This role leads the global marketing planning and activation function, overseeing regional marketing teams, Training & Custom Integration GTM, and activation support of partnerships, collaborations, and events. It ensures that all marketing initiatives are prioritized, coordinated, and delivered across both consumer and customer audiences, while aligning cross-functional teams to deliver consistent, high-quality activation globally.Roles & ResponsibilitiesGlobal Marketing Planning & Prioritization - Develop and manage a unified global activation roadmap across consumer and customer audiencesTranslate brand strategy into clear annual and in-year marketing plansPrioritize initiatives across retail marketing, channel expansion, training, partnerships, and integrationsRegional Marketing, Training & GTM Leadership - Lead Regional Marketing teams (EMEA, APAC, North America)Oversee Training & Custom Integration GTM team to align enablement with marketing prioritiesEnsure consistency in execution and alignment across regions and functionsActivation Frameworks & Program Orchestration - Establish global frameworks, playbooks, and briefing processesOversee rollout of campaigns, retail activations, demos, training programs, and assetsEnsure consistency, clarity, and alignment across all programsConsumer & Customer Audience Activation - Drive engagement with luxury consumers, design advisors, audiophiles, and aspirational buyersEnable dealers and distributors with tools, training, and assets to convert demandAlign audience strategy with regional execution and partner capabilitiesActivation Operations - Manage global and regional activation calendars and budgetsEnsure coordinated and timely delivery of programsPerformance Tracking & Insights - Track KPIs across demand, engagement, training, and partner performanceConsolidate insights to inform planning and optimizationExperience & Skills- 10+ years of experience in marketing, activation, or commercial planningExperience leading regional marketing teams and cross-functional programsStrong understanding of consumer and dealer/distributor ecosystemsExperience with training programs, partnerships, and eventsAbility to build scalable frameworks and processesStrong leadership and stakeholder management skills