Field Marketing Manager - Interactive Entertainment & High Tech

Lead enterprise technology marketing at the heart of Seattle's gaming and tech industries.

EPAM Systems is seeking a

Field Marketing Manager

to join our North American marketing team in a high-impact, high-visibility role embedded in the Seattle market. You will serve as the primary marketing partner to senior stakeholders within EPAM's interactive entertainment vertical - one of our most strategically significant and fastest-growing practice areas in North America!

In this role, you'll operate within a networked global marketing organization, driving demand generation, brand authority, and translating EPAM's enterprise technology capabilities into marketing strategies that resonate with technically sophisticated buyers across the games industry.

Ready to own a vertical, influence a market, and make your mark on one of EPAM's most dynamic practice areas? Apply today!

Req #1011455830

Responsibilities

Serve as the embedded marketing lead for EPAM's interactive entertainment vertical in the Seattle market, acting as a strategic partner to senior business stakeholders

Partner with business unit leadership to define marketing priorities and build quarterly go-to-market plans aligned to revenue and pipeline goals

Translate EPAM's enterprise technology offerings - spanning AI, cloud, and digital platform engineering - into compelling narratives that resonate with games studios, publishers, and platform holders

Own and activate integrated field marketing campaigns end-to-end, driving marketing qualified leads (MQLs) through the pipeline

Identify and activate the right marketing mix - including industry events, targeted digital campaigns, analyst relations, social media, and sales enablement - to reach key decision-makers across the games ecosystem

Test, measure, and optimize campaign performance; report on results and track leads through the full sales cycle

Monitor the competitive landscape within the interactive entertainment and enterprise technology space, translating market intelligence into strategic recommendations

Develop account-based marketing assets and sales enablement materials to accelerate growth within existing studio and publisher accounts

Lead case study development to capture and amplify client success stories across the games vertical

Requirements

Minimum 5 years of experience in field marketing, demand generation, or integrated B2B marketing, preferably within technology services, interactive entertainment, or adjacent industries

Demonstrated ability to build and sustain strong relationships with senior stakeholders, including the ability to influence without authority and navigate complex organizational dynamics

Proven track record of owning end-to-end campaigns and delivering measurable pipeline impact in a B2B environment

Familiarity with the games development lifecycle and how enterprise technology - cloud infrastructure, AI tooling, platform engineering - intersects with studio and publisher operations

Knowledge of the Seattle and Pacific Northwest games ecosystem and its key players, including studios, publishers, and platform holders

Proficiency with marketing automation, CRM, analytics, and campaign tracking platforms

Exceptional communication skills - able to translate technical concepts for diverse audiences and present confidently to senior leadership

Strong project management skills with the ability to manage multiple high-stakes workstreams in a fast-paced, high-volume environment

Resourceful, proactive, and comfortable making decisions in ambiguous situations

Bachelor's degree in marketing, communications, or a related field

We offer

Medical, Dental and Vision Insurance (Subsidized)

Health Savings Account

Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

Short-Term and Long-Term Disability (Company Provided)

Life and AD&D Insurance (Company Provided)

Employee Assistance Program

Unlimited access to LinkedIn learning solutions

Matched 401(k) Retirement Savings Plan

Paid Time Off - the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)

Paid Holidays - nine (9) total per year

Legal Plan and Identity Theft Protection

Accident Insurance

Employee Discounts

Pet Insurance

Employee Stock Purchase Program

If otherwise eligible, participation in the discretionary annual bonus program

If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.Engineer the Future with a Career at EPAM (https://www.youtube.com/embed/NU_mnNITn2o?si=IiCxyQ4sr1YJWxDG)

This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $80,000 - $110,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

Applications will be accepted on a rolling basis.

EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.

EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.