Social Media Content Associate (On-site)

Kaplan Early Learning Company is growing and seeks to hire a Social Media Content Associate (On-site).

For over 50 years, Kaplan Early Learning Company has been a champion for children. From our research-based curricula to enriching classroom environments and innovative technology solutions, Kaplan's products and services inspire a lifelong love of learning in children and educators. At Kaplan, we come to work every day knowing that we are making an impact on children, families, and educators not only in our local communities, but around the world!

We are a national leader in the early childhood educational market, and we remain focused on what makes our organization different - Our People! If you are looking to join an organization where your talents are recognized, we're the team to join. It's often said when you join the Kaplan team you never want to leave - so prepare yourself to partner with a passionate staff who celebrates an average tenure of 15 plus years!

POSITION OBJECTIVE :

Kaplan Early Learning Company is seeking a creative and enthusiastic Social Media Content Associate to help grow our brand presence and engage our online community. This role is ideal for a marketing professional who enjoys storytelling, short-form video creation, community engagement, and producing content that inspires and educates audiences across social media channels.

The Social Media Content Associate will play a key role in capturing, creating, editing, publishing, and analyzing engaging social content while collaborating closely with content, design, and marketing team members, Success in this role requires a passion for content and video creation, a willingness to be behind and in front of the camera when needed, and the ability to translate products, events, and educator stories into compelling social content.

PRINCIPAL ACCOUNTABILITIES:

Content Creation & Publishing
Create engaging platform-specific content, including:

Short-form videos (Reels, Shorts, Stories, and other emerging formats)
Product spotlights and educational activities
Behind-the-scenes and event coverage
Customer testimonials and classroom features
Static posts and carousels
Polls, Q&As, and community engagement posts

Write compelling captions optimized for engagement and discoverability.
Capture video content during company events, conferences, product launches, and other marketing initiatives
Edit video content using tools such as Frame.io, CapCut, or similar platforms
Schedule and publish content across platforms including Instagram, Facebook, LinkedIn, Pinterest, and others as appropriate
Community Engagement

Actively engage with Kaplan's online community by monitoring comments, messages, and mentions
Respond to audience inquiries in a timely and professional manner
Identify and engage with brand advocates, educators, and customers
Curate and amplify user-generated content, including classroom photos, testimonials, and conference experiences
Build meaningful relationships that foster community and strengthen brand awareness
Content Planning & Collaboration

Support execution of the social media strategy defined by marketing leadership
Maintain and update the social content calendar to ensure consistent posting aligned with campaigns, product launches, promotions, and seasonal initiatives
Collaborate with content, design, merchandising, and marketing teams to identify compelling content opportunities
Stay current on social trends, platform updates, and emerging opportunities
Campaign Support & Cross-Functional Collaboration

Partner with cross-functional teams to align social messaging with broader marketing campaigns
Provide social coverage for trade shows, conferences, promotions, and product launches
Assist with basic paid social support as directed by marketing leadership
Analytics & Optimization

Monitor performance metrics, including engagement, reach, follower growth, and traffic
Identify opportunities to improve performance through:
Video performance analysis
A/B testing
Caption and hook optimization
Platform-specific adjustments
Share monthly performance insights and recommendations with marketing leadership
EDUCATION/EXPERIENCE:

Bachelor's degree in marketing, communications, journalism, or a related field (or equivalent experience).
2+ years of experience managing social media for a brand is preferred.
Strong writing, communication, and storytelling skills.
Experience creating and editing short-form video content.
Comfort appearing on camera and directing or capturing video content featuring others.
Experience using video editing tools such as CapCut, Frame.io, or similar platforms.
Ability to manage multiple projects and deadlines simultaneously.
Comfort working cross-functionally with design, content, and marketing teams
Interest in social media marketing, brand building, and demand generation.
Creative mindset with a passion for social media content creation and brand building
Experience with social media scheduling and analytics tools, including HubSpot is preferred.
Familiarity with paid social campaigns is preferred.
Exposure to performance reporting and KPI tracking preferred.
Passion for education or experience working with early childhood-focused brands (preferred).
Interest in or familiarity with early childhood education is a plus.
A collaborative, hard-working spirit!
Benefits Include:

Competitive pay rate
Paid Time Off including holidays
Paid Maternity/Paternity Leave Supplemental Program
Childcare Discounts
Medical, Dental, Vision Insurance
Matching 401(k) Plan plus a suite of financial educational services to include consultations with licensed representatives
Short-term disability and long-term disability income replacement programs through Voya Insurance
Educational Tuition Assistance
Verizon and AT&T Discount
YMCA Discount
Employee Referral Bonus
LifeMart Discount Shopping Website
Kaplan Outlet Center Discount
Pet Insurance

Please include your salary range requirement.

Kaplan Early Learning Company is an Equal Opportunity Employer. We embrace differences, welcome diversity and value a culture of respect.