Associate Director of Digital Marketing

Associate Director of Digital Marketing & Comm
Marketing Communications Management: The Associate Director of Digital Marketing and Communications leads digital strategy, execution, and performance across University Connected Learning. This role oversees paid and organic marketing, web content and updates, analytics and reporting, and integrated communications. The position translates business goals into clear digital strategies, ensures campaigns run effectively across channels, and uses data to guide decisions. The role manages a cross‑functional team spanning paid media, social media, web content, analytics, and communications, and works closely with creative, program, and leadership teams to deliver coordinated marketing efforts.

Responsibilities

Lead digital marketing strategy across paid and organic channels

Translate program and enrollment goals into measurable digital campaigns

Oversee campaign planning, execution, optimization, and performance tracking across search, social, display, and web

Define and monitor KPIs and ensure consistent reporting across campaigns

Use performance data to improve results and inform future strategy

Evaluate and implement new tools, platforms, and approaches

Analytics and Reporting

Oversee digital analytics and reporting using tools such as Google Analytics and Agency Analytics

Ensure reporting is accurate, consistent, and usable across teams

Provide clear insights to leadership and program stakeholders

Conduct ad‑hoc analysis to answer business questions

Lead testing and optimization efforts, including A/B testing across digital channels

Web and Digital Experience

Oversee web content strategy, updates, and performance across CMS platforms, including Modern Campus

Ensure websites are accurate, accessible, and aligned with brand and user experience standards

Partner with web and IT teams to improve usability and conversion performance

Maintain working knowledge of HTML and CSS to guide decisions and troubleshooting

Team Leadership

Manage a cross‑functional team that includes paid digital and media, social media (organic and paid), web content and updates, communications and public relations

Set priorities, manage workflows, and ensure work is delivered consistently

Coach and support team development

Ensure projects and decisions are clearly documented and tracked

Oversee digital communications and PR alignment with marketing campaigns

Ensure messaging is consistent across channels

Support integrated campaign planning across marketing, creative, and program teams

Bring a clear digital perspective into broader planning conversations

Collaboration

Partner with program teams, creative, analytics, and IT to align priorities

Provide digital guidance to internal stakeholders

Ensure campaigns reflect audience needs and program goals

Maintain strong working relationships across teams

Operations, Partnerships, and Budget

Manage digital marketing budgets across channels

Oversee relationships with external agencies and vendors, including planning, execution, and performance accountability

Manage relationships with platform partners such as Google and Meta, leveraging those partnerships for strategy, optimization, and access to platform insights

Ensure resources are used effectively and aligned with performance goals

Qualifications

Experience leading digital marketing strategy and execution across multiple channels

Strong understanding of paid media, social media, and web strategy

Experience with analytics platforms such as Google Analytics and Agency Analytics

Familiarity with CMS platforms, including Modern Campus, and working knowledge of HTML and CSS

Experience managing external agencies and vendor relationships

Experience managing teams and cross‑functional work

Strong analytical and decision‑making skills

Clear communication style with both technical and non‑technical stakeholders

Minimum Qualifications

1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).

Associate Director, Marketing Communications Management: Requires a bachelor’s (or equivalency) + 10 years or a master’s (or equivalency) + 8 years of directly related work experience.

To apply, visit https://utah.peopleadmin.com/postings/203284

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