Overview
Under direct supervision of a Senior Director, Global Marketing – Codman Specialty Surgical, CSS, this role will identify and implement global product strategies, marketing plans, promotional programs and related activities for the Hydrocephalus and Neurocritical Care (NCC) product lines to ensure existing and new products meet company goals and expectations.
Responsibilities
- Lead development of global product marketing plans by preparing objectives, strategies, tactics, profit and loss projections, including short and long‑term strategies.
- Manage new product development marketing activities for specific products within the respective group, including new idea review and recommendations, concept and design development, technique development, project management and market introduction.
- Recommend product line extensions and/or line trimming, forecast and price strategies, literature/video/sales support materials, labeling revisions, and clinical studies for existing product lines to build product value and maximize earnings.
- Determine strategic product line decisions such as priority of product or line enhancements that optimize organizational goals by evaluating competitors’ products and assessing market share and trends; maintain and distribute competitive comparisons and evaluations.
- Develop product‑oriented positioning documents, product profiles, competitive analyses, presentations, demos, white papers, product updates and content for corporate marketing vehicles such as websites, brochures and seminars.
- Monitor product development progress with engineering, manufacturing, regulatory affairs and related departments to ensure product line objectives are achieved on time.
- Maintain frequent and regular contact with strategic industry experts and trade organizations; conduct field visits with key surgeons and sales consultants; participate in key meetings and conferences to ensure company and products are perceived superior to the competition.
- Collaborate with regional partners to ensure high quality of sales support in terms of new product/market introductions, sales training programs, key surgeon/key account field visits and regular communication, both responsive and proactive.
- Monitor forecasts as necessary and work collaboratively with other departments to ensure product availability throughout the lifecycle of the product.
- Maintain up‑to‑date product and industry knowledge by regular review of the literature, co‑traveling with field sales personnel, attending surgeries, etc.
- Work collaboratively with Marketing Communications and related departments to ensure products are properly positioned in the market using creative promotional, pricing, service, and product characteristic strategies to maximize sales and profits.
- Participate in strategic sales and marketing planning activities for assigned products to identify key targets, surgeons, and hospitals by specific product.
- Actively mentor less‑experienced group members in marketing‑related areas.
Qualifications
- Bachelor’s degree or equivalent with 12+ years of total work experience; master’s degree/MBA preferred, and 8+ years experience in marketing and/or commercial functions within medical device or healthcare‑related fields is required.
- Global medical device/pharmaceutical marketing experience required with direct experience in marketing in US and international markets.
- Medical device or pharmaceutical sales experience preferred.
- Operating room and Neuro Intensive Care Unit product/technology experience preferred.
- Demonstrated conceptual problem‑solving skills; ability to bring structure to vaguely defined problems and manage execution.
- Demonstrated project management and excellent written and verbal communication skills are necessary.
- Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis.
- Strong interpersonal skills and coaching skills at the employee and management levels.
- A demonstrated capacity for strategic thinking, planning, marketing and product development.
- Average travel requirement is approximately 30%.
- Perform other duties as required.
EEO and Equal Employment Opportunity
Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status. If you have difficulty using our online system due to a disability and need an accommodation, please email
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