Performance Marketing Strategy & Incentives Lead

Performance Marketing Strategy & Incentives Lead

We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity, and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society.
The Performance Marketing Strategy & Incentives Lead helps advance Genentech's performance marketing capabilities by supporting measurement, experimentation, optimization, and marketer enablement across the Marketing Organization. This role plays a key role in the operationalization and ongoing execution of Genentech's Marketing Incentives initiative, a pilot program designed to reinforce performance marketing behaviors through measurable, behavior-linked recognition and rewards.
Key Responsibilities:
Evaluate and score experiment and optimization submissions against established criteria, develop ranked shortlists, and prepare leadership-ready recommendations for quarterly and annual incentive awards
Support development, maintenance, and ongoing execution of marketing incentives dashboards, experiment tracking, rankings, and leadership reporting across all marketing brand teams
Partner with marketers to strengthen experiment hypotheses, optimization opportunities, and measurement approaches
Support marketers in understanding experiment qualification requirements, measurement expectations, and reporting standards, while helping operationalize experiment intake, scoring, and evaluation workflows
Manage recurring data ingestion, refresh, QA, and validation processes across multiple marketing and measurement data sources
Validate experiment submissions and ensure experiments meet defined qualification, measurement, and statistical significance criteria
Support implementation and maintenance of metric guardrails, reporting standards, inclusion/exclusion logic, and measurement governance processes
Monitor data availability timelines and reporting SLAs tied to incentive and recognition cadences, while partnering with DDA and analytics stakeholders to troubleshoot data gaps, attribution issues, and reporting inconsistencies
Maintain operational documentation, measurement definitions, process guidance, governance artifacts, and reporting playbooks to support scalability and audit readiness
Support operational execution of quarterly and annual incentives processes, including validation workflows, eligibility tracking, audit documentation, payroll coordination readiness, and reporting support
Partner closely with Marketing Operations, DDA, Finance, and other stakeholders to align on measurement methodologies, reporting expectations, and continuous improvement opportunities
Support end of year academy-style awards and recognition processes, including marketing experimentation/optimization case study intake, scoring coordination, finalist reporting, and leadership review preparation
Help establish scalable workflows, process improvements, and operational best practices to support future expansion of the marketing incentives program and broader System 1.0 measurement capabilities
Comply with all laws, regulations, and policies that govern the conduct of Genentech activities
Minimum Candidate Qualifications & Experience:
Bachelor's degree in Marketing, Analytics, Business, Data Science, Information Systems, or a related field
5+ years of experience in performance marketing, marketing analytics, marketing operations, business operations, or a related field
Experience working with marketing performance data, experimentation frameworks, dashboards, or reporting operations
Familiarity with digital advertising and measurement ecosystems, including major and media and analytics platforms such as Google Ads, Meta Ads, LinkedIn, Reddit, TikTok, Adobe Analytics, GA4
Strong understanding of performance marketing concepts, optimization methodologies, experiment frameworks, and measurement principles
Strong analytical and problem-solving skills, with experience managing complex datasets and operational workflows
Experience working cross-functionally with analytics, operations, and business stakeholders
Proficiency with reporting and analytics tools (e.g., Excel, Google Sheets, Tableau, Power BI, SQL, or similar)
Strong communication and stakeholder management skills, including ability to translate technical concepts into business-friendly language
Ability to operate effectively in a fast-paced, evolving environment with multiple stakeholders and priorities
Additional Desired Candidate Qualifications & Experience:
Experience running experiments (i.e. A/B test, geo holdouts)
Understanding of statistical significance concepts and experiment methodologies
Familiarity with pharmaceutical, biotech, healthcare, or regulated industry environments
Experience designing operational processes, governance workflows, or reporting frameworks
Experience supporting incentive programs, recognition programs, or performance reporting initiatives
Location: This position is based in South San Francisco, CA. Relocation assistance is not available at this time.
Roche Operating Principles:
Put Patients First: I always act as if patients I know are in the room and do what's best for them
Follow the science: I seek answers through experiments, data and debate, and act on facts
Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
Experience with Google Analytics and SEO preferred
Interview process: 3 total virtual interviews (Panel and last w/ hiring manager)
Hybrid: Anchor days Tuesday & Wednesday & one day could be flexible
EEO: "Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of

Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."