Performance Marketing Strategy & Incentives Lead

Performance Marketing Strategy & Incentives LeadWe're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity, and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society.The Performance Marketing Strategy & Incentives Lead helps advance Genentech's performance marketing capabilities by supporting measurement, experimentation, optimization, and marketer enablement across the Marketing Organization. This role plays a key role in the operationalization and ongoing execution of Genentech's Marketing Incentives initiative, a pilot program designed to reinforce performance marketing behaviors through measurable, behavior-linked recognition and rewards.Key Responsibilities:Evaluate and score experiment and optimization submissions against established criteria, develop ranked shortlists, and prepare leadership-ready recommendations for quarterly and annual incentive awardsSupport development, maintenance, and ongoing execution of marketing incentives dashboards, experiment tracking, rankings, and leadership reporting across all marketing brand teamsPartner with marketers to strengthen experiment hypotheses, optimization opportunities, and measurement approachesSupport marketers in understanding experiment qualification requirements, measurement expectations, and reporting standards, while helping operationalize experiment intake, scoring, and evaluation workflowsManage recurring data ingestion, refresh, QA, and validation processes across multiple marketing and measurement data sourcesValidate experiment submissions and ensure experiments meet defined qualification, measurement, and statistical significance criteriaSupport implementation and maintenance of metric guardrails, reporting standards, inclusion/exclusion logic, and measurement governance processesMonitor data availability timelines and reporting SLAs tied to incentive and recognition cadences, while partnering with DDA and analytics stakeholders to troubleshoot data gaps, attribution issues, and reporting inconsistenciesMaintain operational documentation, measurement definitions, process guidance, governance artifacts, and reporting playbooks to support scalability and audit readinessSupport operational execution of quarterly and annual incentives processes, including validation workflows, eligibility tracking, audit documentation, payroll coordination readiness, and reporting supportPartner closely with Marketing Operations, DDA, Finance, and other stakeholders to align on measurement methodologies, reporting expectations, and continuous improvement opportunitiesSupport end of year academy-style awards and recognition processes, including marketing experimentation/optimization case study intake, scoring coordination, finalist reporting, and leadership review preparationHelp establish scalable workflows, process improvements, and operational best practices to support future expansion of the marketing incentives program and broader System 1.0 measurement capabilitiesComply with all laws, regulations, and policies that govern the conduct of Genentech activitiesMinimum Candidate Qualifications & Experience:Bachelor's degree in Marketing, Analytics, Business, Data Science, Information Systems, or a related field5+ years of experience in performance marketing, marketing analytics, marketing operations, business operations, or a related fieldExperience working with marketing performance data, experimentation frameworks, dashboards, or reporting operationsFamiliarity with digital advertising and measurement ecosystems, including major and media and analytics platforms such as Google Ads, Meta Ads, LinkedIn, Reddit, TikTok, Adobe Analytics, GA4Strong understanding of performance marketing concepts, optimization methodologies, experiment frameworks, and measurement principlesStrong analytical and problem-solving skills, with experience managing complex datasets and operational workflowsExperience working cross-functionally with analytics, operations, and business stakeholdersProficiency with reporting and analytics tools (e.g., Excel, Google Sheets, Tableau, Power BI, SQL, or similar)Strong communication and stakeholder management skills, including ability to translate technical concepts into business-friendly languageAbility to operate effectively in a fast-paced, evolving environment with multiple stakeholders and prioritiesAdditional Desired Candidate Qualifications & Experience:Experience running experiments (i.e. A/B test, geo holdouts)Understanding of statistical significance concepts and experiment methodologiesFamiliarity with pharmaceutical, biotech, healthcare, or regulated industry environmentsExperience designing operational processes, governance workflows, or reporting frameworksExperience supporting incentive programs, recognition programs, or performance reporting initiativesLocation: This position is based in South San Francisco, CA. Relocation assistance is not available at this time.Roche Operating Principles:Put Patients First: I always act as if patients I know are in the room and do what's best for themFollow the science: I seek answers through experiments, data and debate, and act on factsAct as one team: I care, collaborate and commit without boundaries, and trust others to do their partEmbrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and othersAccelerate learning: I push to learn new things even if difficult, and openly share my successes and failuresExperience with Google Analytics and SEO preferredInterview process: 3 total virtual interviews (Panel and last w/ hiring manager)Hybrid: Anchor days Tuesday & Wednesday & one day could be flexibleEEO: "Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of

Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."