Deb Haaland for Governor: Deputy Digital Director
LOCATION
Albuquerque, NM, 87108
SALARY
$7000 - $7500 (Monthly)
HEALTHCARE
Employer-sponsored health insurance offered
ARENA-TRAINED STAFF
This role was posted by Arena-Trained employer.
DESIRED SKILLS
Managed email programs, Worked with creators/influencers
COMPANY
Deb Haaland for Governor
DEPARTMENT
Digital
EMPLOYMENT TYPE
Campaign
MINIMUM LEVEL OF EXPERIENCE
Departmental Staff Manager (overseeing staff within a specific department, and/or reporting to a Department Director. Ex: Deputy Data Director, Regional Organizing Director, GOTV Director)
APPLICATION INSTRUCTIONS
To apply, please email with your resume, a brief description of why you are interested, and any work examples that speak to your familiarity/experience.
APPLICATION LINK
JOB DESCRIPTION
Job Description: Deputy Digital Director
Deb Haaland for Governor of New Mexico is seeking an experienced, organized and passionate team player to serve as a Deputy Digital Director on our Digital team for the 2026 cycle. We’re looking for a motivated digital strategist ready to help elect the first Indigenous woman governor in the country. This is a full-time, in-person position based in Albuquerque, New Mexico. This individual will report to the Digital Director.
Salary range: $7,000 - $7,500/month commensurate with experience. Health, vision, and dental insurance are included with Employee premiums covered 100% by Deb for New Mexico.
To apply, please email with your resume, a brief description of why you are interested, and any work examples that speak to your familiarity/experience.
Who You Are:
- You’re collaborative, highly organized, and thrive in a fast-paced environment
- Strong writer and communicator with attention to tone, detail, and accuracy
- Skilled at managing multiple projects and collaborating across teams
- You’re a strategic thinker who can balance creative execution with data-driven decision-making
- Analytical thinker comfortable interpreting social//fundraising performance
Responsibilities include (but are not limited to):
Digital Fundraising
- Help to draft and produce compelling fundraising emails, texts, ads
- Coordinate with campaign’s digital agency on fundraising programs
- Track, analyze, and report on digital fundraising performance
- Develop creative fundraising concepts and test new ideas
- Manage calendars, approvals, and execution for digital fundraising campaigns
- Support budget planning and digital performance tracking
- Other responsibilities as designated
Digital Creative
- Help develop and execute the campaign’s social media strategy
- Build and maintain relationships with content creators, influencers, and digital partners to expand the campaign’s reach and engagement
- Create toolkits and shareable materials for supporters and partners
- Manage and mentor team members
- Monitor analytics to optimize engagement and reach
- Coordinate rapid-response and creative content development
- Collaborate with other departments to align and shape messaging
- Other responsibilities as designated
Qualifications:
- 2–3 cycles in a digital role for a campaign, organization, or PAC focused on social media, digital fundraising, or both
- Proven ability to write, edit, and proof compelling content that drives action and conveys overarching messaging
- Experience with fundraising platforms (ActBlue), CRMs (NGP/VAN), and broadcast text systems (e.g., Switchboard)
- Experience writing, approving, editing for a digital fundraising program
- Experience managing social platforms, online communities, or rapid-response
- Comfortable analyzing social and fundraising performance metrics
- Strong organizational and project management skills; able to juggle multiple priorities
- Willingness to work evenings, weekends, and travel throughout New Mexico
- Familiar with: NGP/VAN, ActBlue, Google Workspace
- Access to a car and valid driver’s license
- Spanish-speaking or ties to New Mexico a plus
Resumes will be reviewed as they are received and selected candidates will be contacted for an interview on a rolling basis.
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