Media Manager

Schedule: Monday to Friday with limited events on weekends. Limited travel.

Job purpose
The Media Manager is responsible for the strategy, execution, and optimization of Hodo’s Foods’ brand media presence across all channels—paid, earned, owned, and digital. This broad, channel-agnostic role sits at the intersection of media strategy, content distribution, and data, ensuring Hodo’s story reaches the right audiences through the right channels at the right time.

Overseeing channel execution across owned media (email, website, social media including influencer and content creator partnerships and other digital), retail media, social media, paid advertising, retail media networks, email, earned media including PR, influencer partnerships, digital content, and out-of-home or experiential media as relevant. The Media Manager manages vendors and agencies as necessary. All media activity is grounded in Hodo’s overall company strategy, brand objectives, and commercial priorities. The ideal candidate is a strategic, highly analytical, data-driven, tech-savvy and AI-literate individual with deep experience in media management, comfortable balancing media planning with campaign execution. The role reports directly to the Head of Marketing.

Duties and responsibilities

Integrated Media Planning & Budgets: Develop and execute Hodo’s cross‑channel integrated media plan, translating brand and campaign objectives into audience targeting approaches and media mix recommendations that maximize reach, engagement, and ROI. Manage the budget, monitor spend, and ensure efficient allocation to maximize impact.

Paid Media & Retail Media Network Management: Plan, execute, and optimize paid media and retail media campaigns across digital platforms and programmatic channels (Google Ads, Instacart & Amazon Ads, and other retail‑specific digital ad portals). Manage budgets, bidding strategies, creative testing, and performance reporting to drive ROAS and other key campaign metrics.

Content Strategy & Calendar Management: Build and maintain a unified content and media calendar that coordinates activity across owned and paid channels. Develop content for brand campaigns, product launches, seasonal moments, and key sales initiatives working closely with Hodo’s creative leads and external vendors/agencies.

Social Media Management, Creator Partnerships & Email: Oversee presence across all social platforms (TikTok, Instagram, Facebook, Pinterest, LinkedIn). Ensure consistent brand voice, posting cadence, and community engagement. Develop and manage influencer and creator programs, scouting, negotiating, and briefing creators. Own email marketing channel end‑to‑end, strategy, list growth, campaign execution, copywriting, and performance analysis.

Website & Digital Content: Oversee planning and publishing of digital content including campaign landing pages, recipe content, blog posts, and SEO‑driven updates. Coordinate with vendors, recipe creators, photographers, web developers, and creative leads.

Data Analytics & Reporting: Own all media KPIs (ROAS, conversion, engagement, reach, etc.) and performance reporting across channels. Translate data into actionable insights and present updates to leadership and the Brand Director.

AI‑Driven Efficiency: Utilize and experiment with AI tools and workflow automations (Gemini/Claude, Zapier, Canva Studio) to accelerate campaign execution in copywriting, data analysis, and asset scaling.

Experiential & Event Media: Support brand presence at farmers markets, trade shows, consumer & culinary events, coordinating media capture, live content, and post‑event amplification.

Budget Management: Manage the media budget across channels, monitor pacing, reconcile invoices, and provide regular updates to leadership.

Vendor & Agency Management: Manage relationships with media vendors, agencies, platforms, and technology partners. Evaluate and onboard new tools and platforms as the media landscape evolves.

Cross‑Functional Collaboration: Partner with Sales, creative leads, and other Brand & Marketing teams. Work closely with the Head of Marketing, culinary business development, and sales teams to anchor media activity in overall strategy and support broader brand, retail, and foodservice goals.

Qualifications

Broad understanding of the modern media landscape across paid, earned, owned, and shared channels with hands‑on execution experience.

Digitally literate and technologically proficient, familiar with AI tools and workflow automation.

Highly analytical mindset with strong data literacy.

Proven experience managing paid digital media campaigns across Meta, Google, Amazon, TikTok with a track record of hitting performance targets.

Strong social media platform knowledge for channel strategy and day‑to‑day execution.

Familiarity with influencer and creator management and email marketing programs.

Advanced proficiency in Google Workspace and standard marketing and media platforms.

Excellent project management skills, managing multiple campaigns and deadlines.

Strong written and verbal communication skills, confident presenting data and strategy.

Self‑motivated, entrepreneurial, and comfortable working independently in a hybrid environment.

Passion for food, cooking, and mission‑driven brands; reliable, punctual, professional.

Education and Experience

Bachelor’s degree in Marketing, Communications, Business, or related field.

5–7 years of experience in media and retail media management, digital marketing or integrated marketing.

Experience in CPG, food & beverage, or lifestyle brand environments preferred.

Proficiency in paid media platforms (Meta, Google, TikTok), email tools (Mailchimp, Klaviyo), analytics platforms (Google Analytics, Looker).

Experience with social media management tools (Hootsuite, Sprout Social, Later) and CMS.

Familiarity with agile or project management platforms (Asana, Monday.com).

Experience managing media budgets and working with vendors or agencies.

Experience utilizing AI tools to increase efficiency and effectiveness.

Requirements

Ability to pass background checks and meet legal employment requirements.

Advanced proficiency in Google Workspace (Docs, Slides, Sheets).

Experience with or willingness to learn digital asset management systems, shopper marketing platforms, Eventbrite, Google Business, and retail portals.

Annual salary: $81,000 to $138,000, depending on experience.

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