(On-site) Social Media Manager - Storytelling Department

Job Description
(On‑site) Social Media Manager – Storytelling Department – West Virginia University

About the Opportunity
The Social Media Manager is the day‑to‑day execution lead for West Virginia University’s institutional social media accounts, ensuring content is planned, published, and optimized consistently across all platforms.

What You’ll Do

Manage WVU’s primary social media platforms, including Instagram, Facebook, LinkedIn, TikTok, Threads, YouTube, and X.

Schedule, publish, and optimize content across all platforms.

Ensure accuracy, consistency, and timeliness of all posts.

Maintain an active, responsive presence across channels.

Develop and maintain a comprehensive social media content calendar.

Coordinate daily, weekly, and campaign‑level posting plans.

Ensure a balanced mix of content (storytelling, announcements, engagement, recruitment, etc.).

Work closely with the Assistant Director to align execution with strategic priorities and ensure content is delivered on time and ready for publishing.

Monitor comments, direct messages, and mentions across platforms.

Identify opportunities for engagement, interaction, and audience growth.

Surface trends, questions, or issues to the Assistant Director when needed.

Identify patterns and opportunities for improvement.

Adjust execution based on performance insights.

Qualifications

A minimum of two (2) years of experience in social media management.

Any equivalent combination of related education and/or experience will be considered.

All qualifications must be met by the time of employment.

Knowledge, Skills, and Abilities

Strong understanding of major social media platforms, especially Instagram.

Excellent writing skills with the ability to adapt tone and voice across platforms.

Strong creative skills and the ability to bring fresh ideas to the table.

Highly organized with strong attention to detail.

Ability to manage multiple priorities and deadlines simultaneously.

Experience with content scheduling tools and social media workflows.

Strong communication and collaboration skills.

Ability to take direction and execute independently.

Requirements

Valid Driver’s License.

Benefits

18 sick days per year.

401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks.

Wellness programs.

Application Instructions

Submit a resume, cover letter, and portfolio (through link or attachment). Applications without these attachments will not be moved forward.

Select Additional Attachments to attach a resume, CV, cover letter, or other documents. Be sure to select the Relevant box next to the file name.

West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.

#J-18808-Ljbffr