Senior Manager Retention Marketing

Job Title

Senior Manager, Retention Marketing
Location & Hybrid Work

Hybrid; onsite at West Chester, PA several days per month. Must reside in PA, DE, or NJ. No relocation assistance.
Responsibilities

Develop calendar–driven marketing (email/text/push) programs to guide incremental activity and revenue and support/sustain existing customer relationships at all stages.
Link business and marketing needs across the organization, propose solutions such as new email/push programs, versions, banners, etc.
Drive creative best practices using quantitative and qualitative research, coupled with extensive direct and digital marketing experience.
Utilize customer behavior data, historic channel performance data, and other analytics to improve strategic plans.
Manage financial goals and budgets to ensure the program meets/exceeds defined indicators and business/customer goals.
Partner with Consumer Analytics & Insights team for strategy reporting and analytics.
Communicate promotional email program strategy to cross‑functional teams including merchandising, planning, e‑commerce, programming, and others.
Partner closely with the Content team to ensure process efficiency and foster a strong collaborative relationship.
Oversee program management and execution for all direct mail/catalog initiatives.
Manage catalog/direct mail programs as part of a broader, holistic customer contact strategy supporting retention and loyalty objectives.
Qualifications

Bachelor’s degree in Marketing, Communications, or a related field.
7+ years of consumer direct marketing experience.
3+ years of experience managing staff, with a proven record of building and developing a team.
Strong creative, customer segmentation, and analytical skills/background.
Benefits

Competitive compensation.
Paid time off.
Employee assistance program.
Parental leave.
Paid volunteer hours.
Health care benefits starting on day 1.
401(k) plan.
Tuition reimbursement.
EEO Statement

QVC Group is committed to inclusion and belonging for all, ensuring equal employment opportunities in compliance with applicable federal, state, and local laws. If you require reasonable accommodations, please contact us at workwithus@qvcgrp.com.

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