Marketing Coordinator

Position Summary
The Marketing Coordinator supports the execution of Frontera Healthcare Network's marketing and outreach initiatives across digital, print, and in-person channels. Reporting to the Marketing Director, this role is responsible for implementing campaigns that promote the organization's services, events, and brand presence in the communities we serve. This position is execution‑focused, with growth opportunity toward independent campaign ownership. Abide by Frontera's Mission, Vision, and Values daily.

Essential Duties and Responsibilities
Campaign Execution & Content

Execute marketing campaigns across digital, print, and in-person channels under the direction of the Marketing Director

Create compelling content, including social media posts, flyers, newsletters, and event materials, that reflects Frontera's brand standards

Support SEO efforts and assist with website updates and maintenance

Monitor and report on campaign performance metrics using analytics tools

Community & Event Support

Coordinate logistics for community events, health fairs, and outreach activities

Represent Frontera at community events as needed, including occasional evenings and weekends

Collaborate with clinical and operational teams to support staff engagement in outreach initiatives

Cross-Functional Collaboration

Respond to internal marketing requests in a timely manner using the established marketing request process

Maintain organized records of campaign assets, vendor contacts, and project timelines

Support the Marketing Director in aligning campaign execution with organizational priorities

Perform other duties as assigned to support the overall success of the organization.

Qualifications

Bachelor's degree required; Master's degree a plus

1-3 years of experience in marketing, communications, or event coordination preferred

Proficiency in social media platforms (Instagram, Facebook, LinkedIn) and digital marketing tools

Familiarity with design tools such as Canva or Adobe Creative Suite

Basic understanding of SEO and Google Analytics or similar platforms

Strong written and verbal communication skills

Highly organized with the ability to manage multiple projects and deadlines simultaneously

Willingness to attend occasional evening and weekend events

Working Conditions & Physical Requirements

Office-based with occasional travel to community events and clinic sites

Ability to lift and move up to 25 pounds

Occasional exposure to general healthcare environments

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