Marketing Coordinator

Marketing Coordinator

The Marketing Coordinator supports the execution of Frontera Healthcare Network's marketing and outreach initiatives across digital, print, and in-person channels. Reporting to the Marketing Director, this role is responsible for implementing campaigns that promote the organization's services, events, and brand presence in the communities we serve. This position is execution-focused, with growth opportunity toward independent campaign ownership. Abide by Frontera's Mission, Vision, and Values daily.
Essential Duties and Responsibilities
Campaign Execution & Content
Execute marketing campaigns across digital, print, and in-person channels under the direction of the Marketing Director
Create compelling content, including social media posts, flyers, newsletters, and event materials, that reflects Frontera's brand standards
Support SEO efforts and assist with website updates and maintenance
Monitor and report on campaign performance metrics using analytics tools
Community & Event Support
Coordinate logistics for community events, health fairs, and outreach activities
Represent Frontera at community events as needed, including occasional evenings and weekends
Collaborate with clinical and operational teams to support staff engagement in outreach initiatives
Cross-Functional Collaboration
Respond to internal marketing requests in a timely manner using the established marketing request process
Maintain organized records of campaign assets, vendor contacts, and project timelines
Support the Marketing Director in aligning campaign execution with organizational priorities
Perform other duties as assigned to support the overall success of the organization.
Qualifications
Bachelor's degree required; Master's degree a plus
1-3 years of experience in marketing, communications, or event coordination preferred
Proficiency in social media platforms (Instagram, Facebook, LinkedIn) and digital marketing tools
Familiarity with design tools such as Canva or Adobe Creative Suite
Basic understanding of SEO and Google Analytics or similar platforms
Strong written and verbal communication skills
Highly organized with the ability to manage multiple projects and deadlines simultaneously
Willingness to attend occasional evening and weekend events
Working Conditions & Physical Requirements
Office-based with occasional travel to community events and clinic sites
Ability to lift and move up to 25 pounds
Occasional exposure to general healthcare environments