Product Manager

Product Manager
Work Location: Cincinnati, OH

Key Responsibilities

Dynamic Inventory-Demand Matching: Align serving logic to campaign objectives (ROAS, conversions, reach) and develop demand-supply matching algorithms and unlock complementary targeting opportunities.

Dynamic Guardrails Load Management: Model customer ad tolerance by segment and page type and implement demand-informed guardrails to balance competition and prevent over-saturation.

Enhanced Signals Observability: Build real-time performance signals (CTR, ROAS, conversion, frequency) and create diagnostic dashboards and reduce troubleshooting time.

Advanced Targeting Bid Modifiers: Expand targeting dimensions (contextual, temporal, behavioral) and design dynamic bid modifiers to optimize ad density and performance.

Risk Mitigation Scalability: Assess system capacity for 3-10x traffic growth and design failure modes, monitoring, and operational runbooks for graceful degradation.

Required Skills

Ad Tech Expertise: Deep understanding of auction mechanics, targeting, and ad relevance.

Strong Product Skills: Ability to align goals, define roadmaps, and drive measurable outcomes.

Data-Driven Mindset: Proficiency in tracking and leveraging performance metrics.

Cross-Functional Leadership: Skilled in dependency management across engineering, analytics, and business teams.

Technical Aptitude: Comfort with technical discussions and feasibility assessments.

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