Marketing Operations Specialist

At Badger, we're on a journey to create a healthier world through cultivating good with each product we make. To help support that mission, we're seeking a Marketing Operations Specialist to support the planning, coordination, and execution of wholesale and retail marketing initiatives that help bring our products and values to more people. This role partners closely with Marketing, Sales, Product Development, retailers, distributors, and brokers to support product launches, retail programs, customer marketing opportunities, trade shows, and international initiatives. The ideal candidate is highly organized, collaborative, and values-driven, with a passion for building strong retail partnerships, supporting customer growth, and helping a growing purpose-driven company expand its impact.

Essential Responsibilities
Marketing Operations Coordination

Manage Wrike for wholesale, retail, international, tradeshow, and other cross-functional marketing initiatives

Monitor all incoming marketing requests and ensure proper routing and execution

Coordinate cross-functionally to build timelines for product launches, campaigns, and retail marketing programs

Traffic assets across teams and external partners

Ensure deliverables are clearly scoped, assigned, communicated and delivered on time

Identify and resolve bottlenecks quickly, with the assistance of the team leader

Coordinate planning, logistics, and follow-up for sales and marketing team meetings throughout the year

Wholesale And Retail Marketing Coordination

Aid with the development and execution of wholesale and retail marketing initiatives

Coordinate retailer-specific programs, promotional campaigns, and product launches

Partner with Sales to assist customer marketing opportunities and account-specific initiatives

Coordinate development and distribution of marketing assets for retailers, distributors, and brokers

Ensure brand and campaign consistency across wholesale, retail, and in-store marketing programs

Backup analysis of retail and wholesale marketing program effectiveness

Tradeshow & Event Management

Lead marketing coordination of major tradeshows, including Expo West

Manage timelines, deliverables, and vendor coordination for events

Ensure all booth assets, materials, and messaging are prepared and delivered

Coordinate cross-functional inputs including product, creative, and sales team needs

Help with on-site execution and post-event follow-up

International Marketing Coordination

Assist with development and execution of international marketing initiatives

Coordinate international marketing assets, timelines, and partner needs

Ensure consistency of brand and messaging across international channels

Assist in developing international marketing support processes, asset management systems, and communication standards

Provide weekly updates to Director of Marketing on all active initiatives

Maintain a safe and healthy environment at Badger by reporting any issues or injuries immediately and participating in all safety training

Other duties as assigned

Pay starting at $65,000; salary is commensurate to experience.

Requirements
Education & Experience

With degree - 3 years of experience in marketing, marketing operations, retail marketing, trade marketing, or coordination roles

Without degree - 8+ years of CPG marketing experience, including expertise in the personal care category

Experience working in cross-functional environments

Experience with project management tools (Wrike, Asana, Monday, etc.)

Experience supporting retail, wholesale, trade marketing, or customer-facing marketing programs preferred

Skills

Highly organized with strong execution discipline

Detail-oriented with a high standard for accuracy

Strong communicator across teams and levels

Proactive problem solver

Ability to manage multiple priorities and deadlines

Physical Requirements
Physical requirements for the job include, but are not limited to: prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times. Employees should be able to perform the essential functions of the job with or without reasonable accommodations.

Benefits

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k, IRA)

Life Insurance (Basic, Voluntary & AD&D)

Paid Time Off (Vacation, Sick & Public Holidays)

Family Leave (Maternity, Paternity)

Short Term & Long Term Disability

Wellness Resources

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