Director - Brand Experience - Arby's

This role is responsible for leading the brand experience strategy across end-to-end consumer journey and strategic marketing activities. This role will work closely with the VP, Brand Experience to develop the marketing annual strategic and tactical plan. The Director – Brand Experience will drive the full‑bar (on and off‑prem) business by enabling a wholistic view of the business, driving identification of business objectives and prioritization. The role will quarterback overall execution of brand plans, working cross‑functionally, and vertically, to deliver against topline goals.

Responsibilities

Collaborates with VP, Brand Experience and CMO to develop annual marketing plans.

Accountable for building and directing brand calendar strategy utilizing cross‑functional inputs (e.g., LTOs, ops/marketing initiatives) to deliver business goals for year, month, week.

Works cross‑functionally to quarterback the execution of the fully integrated marketing calendar throughout the year.

Manages Franchisee Association meeting and stakeholder guidance.

Manages the performance and career growth of team.

Requirements

4 year Degree in Business Administration, Marketing, Statistics, Social Science, etc

Master's Degree Preferred

10+ Years of experience in Strategy, Marketing, Research, Data Analytics, Consulting, or related field

Strategically‑minded marketer with strong business acumen, including P&L fluency – a general manager mindset

Ability to translate complex business challenges into clear, simple strategies and executable plans

Program management connecting strategy, timing, and cross‑functional execution into a clear operating rhythm

Deep understanding of brand DNA, including but not limited to market size, competitive positioning, target consumer segments

Creative thinker and conceptual problem‑solver who can unlock growth opportunities across the brand experience

Experience in franchisee organization

Strong communication skills and ability to speak and write concisely and effectively, adapting messages to a range of audiences

Self‑starter and entrepreneurial leader who performs in a lean, fast‑paced environment

Thrives in collaborative, matrixed, and cross‑functional organization with strong ability to influence

Ability to develop and mentor others

High EQ, internally and with Franchisees

15% Travel Required

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