Director - Brand Experience - Arby's

Job Overview This role is responsible for leading the brand experience strategy across the end‑to‑end consumer journey and strategic marketing activities. The Director – Brand Experience will work closely with the VP, Brand Experience to develop the marketing annual strategic and tactical plan, drive the full‑bar (on and off‑prem) business by enabling a wholistic view of the business, and identify business objectives and prioritization. The role will quarterback overall execution of brand plans, working cross‑functionally and vertically, to deliver against topline goals.
Responsibilities Collaborates with VP, Brand Experience and CMO to develop annual marketing plans
Accountable for building and directing brand calendar strategy utilizing cross‑functional inputs (e.g., LTOs, ops/marketing initiatives) to deliver business goals for year, month, week
Works cross‑functionally to quarterback the execution of the fully integrated marketing calendar throughout the year
Manages Franchisee Association meeting and stakeholder guidance
Manages the performance and career growth of team
Qualifications 4‑year Degree in Business Administration, Marketing, Statistics, Social Science, etc.
Master's Degree Preferred
10+ Years of experience in Strategy, Marketing, Research, Data Analytics, Consulting, or related field
Strategically‑minded marketer with strong business acumen, including P&L fluency – a general manager mindset
Ability to translate complex business challenges into clear, simple strategies and executable plans
Program management connecting strategy, timing, and cross‑functional execution into a clear operating rhythm
Deep understanding of brand DNA, including but not limited to market size, competitive positioning, target consumer segments
Creative thinker and conceptual problem‑solver who can unlock growth opportunities across the brand experience
Experience in franchisee organization
Strong communication skills and ability to speak and write concisely and effectively, adapting messages to a range of audiences
Self‑starter and entrepreneurial leader who performs in a lean, fast‑paced environment
Thrives in collaborative, matrixed, and cross‑functional organization with strong ability to influence
Ability to develop and mentor others
High EQ, internally and with Franchisees
15% Travel Required
Company Overview Inspire is a multi‑brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin‑Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences. We bring together differentiated yet complementary brands and aim to make them stronger than they would be on their own. Our brands are diverse, distinctive, and fan favorites. We seek those who provide something different than the norm.

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