Marketing Operations Manager

The Marketing Operations Manager manages the operational backbone of the marketing team—ticketing, workflows, reporting, website support, and CRM processes. This role ensures the team runs efficiently, deadlines are met, and marketing systems are maintained.
The Manager directly oversees the graphic designer, ensuring creative resources are prioritized effectively and aligned to campaign goals. This role partners closely with Content Marketing, providing the technical, data, and process support required for successful execution.
This position requires on-site attendance in the office 5 days a week in Bonita Springs Florida; remote or hybrid work is not available.
Key Responsibilities Marketing Operations Management
Manage the marketing ticket queue: intake, assignment, prioritization, and deadlines
Maintain internal workflows and approval processes
Ensure requests align with marketing priorities and elevate conflicts as needed
Maintain and update internal documentation and SOPs
Ensure assets and requests move efficiently across cross-functional teams
Creative Operations & Design Management
Directly manage the graphic designer (workload, priorities, performance feedback)
Translate content needs into clear creative briefs, timelines, and deliverables
Ensure design work aligns with brand standards and campaign objectives
Review and approve final assets for quality, accuracy, and consistency
Optimize creative workflows, asset management, and production timelines
Support enforcement of brand guidelines across all materials
Website Technical Support
Own technical execution of website updates within the CMS
Build and publish pages (modules, formatting, structure, uploads, QA)
Ensure functional accuracy, accessibility, and responsiveness
Partner with Content Marketing Manager, who defines structure and messaging
Troubleshoot and resolve publishing or technical issues
Reporting & Analytics
Own Google Analytics dashboards (traffic, engagement, keyword opportunities, trends)
Deliver weekly, monthly, and quarterly performance summaries
CRM Support
Own marketing-related CRM processes and data integrity
Build and segment lists for campaign targeting
Manage campaign setup, uploads/imports, and audience tracking
Support execution of email and campaign delivery through CRM tools
Partner with Sales Ops/IT for more complex Salesforce needs
Qualifications 3–4 years in marketing operations or similar role is required
Experience with Google Analytics, JIRA (project management tools) and email marketing platforms
Understanding of WordPress platform
Ability to manage multiple priorities and deadlines
Strong organizational and analytical skills
Basic familiarity with CRM platforms (Salesforce preferred)
Comfortable learning new systems and source technical workflows
Knowledge of HTML/CSS for light email or web support is a plus
Company Benefits Vacation and Sick/Personal Time
Medical Insurance / Prescription / Vision / Dental
Hearing Program Discount
Short- & Long-Term Disability Insurance
Life Insurance
Flexible Spending Account
Employee Referral Program
Employee Recognition
Tuition Reimbursement
Professional Development Training

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