Retail Communications Manager (On-site)

At Lakeshore, we create innovative learning materials and world‑class guest experiences for teachers, parents and children.

Retail Communications Manager

focuses on developing clear, consistent and engaging communications that keep field teams and internal partners informed, aligned and connected for the Lakeshore Retail Division.

Responsibilities

Managing the retail communications strategy to support business initiatives, daily operations, field alignment and engagement

Partnering with cross‑functional teams to plan upcoming store‑facing initiatives, policy updates, training rollouts, store events and operational changes to ensure clear communication and smooth execution

Maintaining communication routines including the retail communication calendar, master communication calendar production schedules and workflow to ensure messages are prioritized, accurate and timely

Ensuring messaging is consistent across channels and tailored appropriately for different audiences

Translating business priorities and leadership updates into clear, effective communication materials

Writing, editing, proofreading and distributing content including newsletters, bulletins, emails, templates, talking points and scripts

Maintaining and updating SOPs, policies and store resources to ensure teams can easily access current information

Identifying communication needs, risks and opportunities that support retail operations

Gathering feedback from field teams, identifying communication gaps and incorporating field insights into messaging

Tracking communication deliverables, milestones and timelines to ensure projects move forward efficiently

Supporting customer feedback tracking and coordinating responses to service issues and customer inquiries

Collaborating with leadership to shape communication strategies and support key business initiatives

Facilitating communication between field teams, leadership and cross‑functional partners to share updates and reinforce alignment

Supporting additional projects as assigned by the Senior Director of Retail Operations and Experience

Day on the Job

Managing the retail communications strategy to support business initiatives, daily operations, field alignment and engagement

Partnering with cross‑functional teams to plan upcoming store‑facing initiatives, policy updates, training rollouts, store events and operational changes to ensure clear communication and smooth execution

Maintaining communication routines including the retail communication calendar, master communication calendar production schedules and communication workflow to ensure messages are prioritized, accurate and timely

Ensuring messaging is consistent across channels and tailored appropriately for different audiences

Translating business priorities and leadership updates into clear, effective communication materials

Writing, editing, proofreading and distributing content including newsletters, bulletins, emails, templates, talking points and scripts

Maintaining and updating SOPs, policies and store resources to ensure teams can easily access current information

Identifying communication needs, risks and opportunities that support retail operations

Gathering feedback from field teams, identifying communication gaps and incorporating field insights into messaging

Tracking communication deliverables, milestones and timelines to ensure projects move forward efficiently

Supporting customer feedback tracking and coordinating responses to service issues and customer inquiries

Collaborating with leadership to shape communication strategies and support key business initiatives

Facilitating communication between field teams, leadership and cross‑functional partners to share updates and reinforce alignment

Supporting additional projects as assigned by the Senior Director of Retail Operations and Experience

Qualifications
Required:

Bachelor’s degree in Communications, Marketing, Journalism, English, Business Administration, Retail Management or a related field, or equivalent experience

4+ years of experience in communications, retail communications, marketing communications or a related field

2+ years of experience developing business communication materials such as newsletters, emails, templates or bulletins

3+ years of experience managing communication projects and deliverables, timelines or cross‑functional workflows

Strong writing, presentation and interpersonal communication skills, with the ability to communicate clearly across audiences

Ability to adapt and respond effectively in a fast‑paced, evolving environment

Ability to manage multiple priorities and meet deadlines in a fast‑paced environment

Preferred:

5+ years of experience in retail, field or internal communications supporting a multi‑unit business

3+ years of experience partnering with senior leaders, field leaders and cross‑functional teams to support communication planning and execution

Experience with communication platforms, project management tools and Microsoft applications including Teams, Publisher, SharePoint and Zoom, and similar content management tools

Benefits

Bonus eligible

Paid leave for new parents to support work/life balance and family bonding

Excellent medical/dental and vision coverage—EPO, PPO and HSA

401(k) retirement plan with company contribution

Flexible benefits—choose what you like, ignore the rest

On‑site preschool for employees’ children

On‑site employee gym for all levels/fitness needs

Generous employee discount

Casual dress policy

Equal Employment Opportunity Policy
People are selected to become members of the Lakeshore family based on skill, merit and talent—not based on race, color, creed, sexual orientation, gender or gender identity, marital status, domestic partnership status, military status, religion, age, national origin, ancestry, alienage, AIDS or AIDS‑related complex status, genetic information, predisposition or carrier status, status as a victim of domestic violence, physical or mental disability, or any other characteristic protected by applicable law. If things aren’t equal, we all lose.

E‑Verify Information
Lakeshore is an E‑Verify employer. We use E‑Verify to confirm the employment eligibility of all newly hired employees. Please see the E‑Verify Participation Poster and Know Your Rights Poster in English and Spanish for more information.

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