Retail Communications Manager (On-site)

At Lakeshore, we create innovative learning materials and world‑class guest experiences for teachers, parents and children. Since 1954, we’ve grown into a global community—with a thriving e‑commerce business, multiple catalogs, over 50 stores, a peerless national sales force, plus international offices that support our preeminent supply chain division. But today we’re working better, smarter and faster than ever—and setting our sights even higher. We’re building an infrastructure designed for scalability, embracing data‑driven decision‑making and using technology to improve efficiency and ensure the best tools for the best work. Most importantly, we continue to invest in a diverse team of inquisitive top talent who fuel each other’s passions and curiosity.

Job Description
We are seeking a Retail Communications Manager to support the Lakeshore Retail Division.

In this role, you will develop clear, consistent and engaging communications that keep field teams and internal partners informed, aligned and connected. This position is designed for a creative, detail‑oriented communications professional with a strong understanding of retail operations and field execution. You are a proactive communicator and strategic problem solver who can translate business updates, operational priorities and leadership messages into effective content that drives clarity, consistency and engagement across the Retail team. You will partner closely with senior leadership, store managers, territory managers and cross‑functional teams to deliver timely communications through newsletters, email updates, bulletins, templated messaging, social media and digital platforms. You will lead communication planning and execution to ensure messages are accurate, accessible and aligned with business priorities.

Day on the job looks like this:

Managing the retail communications strategy to support business initiatives, daily operations, field alignment and engagement

Partnering with cross‑functional teams to plan upcoming store‑facing initiatives, policy updates, training rollouts, store events and operational changes to ensure clear communication and smooth execution

Maintaining communication routines including the retail communication calendar, master communication calendar production schedules and communication workflow to ensure messages are prioritized, accurate and timely

Ensuring messaging is consistent across channels and tailored appropriately for different audiences

Translating business priorities and leadership updates into clear, effective communication materials

Writing, editing, proofreading and distributing content including newsletters, bulletins, emails, templates, talking points and scripts

Maintaining and updating SOPs, policies and store resources to ensure teams can easily access current information

Identifying communication needs, risks and opportunities that support retail operations

Gathering feedback from field teams, identifying communication gaps and incorporating field insights into messaging

Tracking communication deliverables, milestones and timelines to ensure projects move forward efficiently

Supporting customer feedback tracking and coordinating responses to service issues and customer inquiries

Collaborating with leadership to shape communication strategies and support key business initiatives

Facilitating communication between field teams, leadership and cross‑functional partners to share updates and reinforce alignment

Supporting additional projects as assigned by the Senior Director of Retail Operations and Experience

Qualifications
Got the skills and experience? Here’s what we’re looking for:

Required:

Bachelor’s degree in Communications, Marketing, Journalism, English, Business Administration, Retail Management or a related field, or equivalent experience

4+ years of experience in communications, retail communications, marketing communications or a related field

2+ years of experience developing business communication materials such as newsletters, emails, templates or bulletins

3+ years of experience managing communication projects and deliverables, timelines or cross‑functional workflows

Strong writing, presentation and interpersonal communication skills, with the ability to communicate clearly across audiences

Ability to adapt and respond effectively in a fast‑paced, evolving environment

Ability to manage multiple priorities and meet deadlines in a fast‑paced environment

Preferred:

5+ years of experience in retail, field or internal communications supporting a multi‑unit business

3+ years of experience partnering with senior leaders, field leaders and cross‑functional teams to support communication planning and execution

Experience with communication platforms, project management tools and Microsoft applications including Teams, Publisher, SharePoint and Zoom, and similar content management tools

Additional Information
At Lakeshore, we pay local market wages for employees that reside within Los Angeles and Orange Counties. For this position, new employees joining Lakeshore who live within Los Angeles and Orange Counties are typically brought into the organization at a salary rate between $80,000 and $93,500 depending on relevant experience and skillset. This range is indicative of projected hiring range. The annual base compensation will take into account each candidate's relevant experience, location, and skillset.

Paid leave for new parents to support work/life balance and family bonding

Excellent medical/dental and vision coverage—EPO, PPO and HSA

401(k) retirement plan with company contribution

Flexible benefits—choose what you like

On‑site preschool for our employees’ children

On‑site employee gym for all levels/fitness needs

Casual dress—and we really mean it

Equal Employment Opportunity Policy

People are selected to become members of the Lakeshore family based on skill, merit and mind‑boggling talent—not based on race, color, creed, sexual orientation, gender or gender identity, marital status, domestic partnership status, military status, religion, age, national origin, ancestry, alienage, AIDS or AIDS‑related complex status, genetic information, predisposition or carrier status, status as a victim of domestic violence, physical or mental disability, or any other characteristic protected by applicable law. If things aren’t equal, we all lose.

Lakeshore is an E‑Verify employer. We use E‑Verify to confirm the employment eligibility of all newly hired employees.

Job Location
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