Sr. Brand Communications Specialist

General Information
Country:

USA

State:

Michigan

City:

Grand Rapids

Office Location:

901 44th Street SE - - - Grand Rapids -Michigan -

Date posted:

10-Jun-2026

Business Function:

Communications

Position Type:

Full-Time/Regular

Description
You're a strategic communicator who thrives on turning insights into impactful stories and experiences. You enjoy collaborating across teams, connecting brand strategy to real business outcomes, and bringing ideas to life across multiple channels. Does building meaningful brand experiences that engage diverse audiences sound like your next challenge?

Helping You Thrive By

Offering competitive wages and benefits, that support your life both in and out of work.

Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control.

Creating continuous learning opportunities to help you grow and upskill.

Fostering a culture of inclusion where employees feel seen, heard and valued - and living it out every day.

Empowering you to make a meaningful impact on people and the planet through your work and Steelcase's ongoing commitment.

You'll Support Meaningful Work By

Supporting and executing communication strategies tailored to specific customer vertical markets, including content creation, event experiences, audience communications, and promotion

Supporting and executing targeted campaigns using both online and offline tactics to increase brand visibility and drive engagement

Integrating digital marketing promotions tied to lead generation across channels such as social, email, search, web, and SEO

Ensuring brand positioning and messaging are consistent and compelling across all touchpoints (copy and visuals), including elevating leadership through research outputs and editorial content

Assisting in developing project strategies and identifying needs by selecting appropriate resources and establishing timelines and budgets

Understanding and evaluating target audiences, content, and the effectiveness of communications activities, tactics, and programs

Coordinating and managing project schedules and assigned initiatives, including all relevant internal and external resources.

Minimum Qualifications

Bachelor's degree required, preferably in Communications, Marketing, Business, or a related field

Minimum of 3 years of experience in brand communications or marketing, with hands‑on involvement in developing and executing communication or marketing initiatives

Strong written, verbal, and organizational communication skills, with the ability to clearly convey ideas, adapt messaging to different audiences, and manage multiple priorities effectively

Proven experience working in cross-functional environments, collaborating with diverse teams and stakeholders to drive alignment and achieve shared outcomes.

Desired Skills and Experience

Experience across communications and marketing functions, with demonstrated business acumen, strategic thinking, and decision-making abilities

Proven experience planning and executing integrated marketing programs across multiple channels, aligning messaging, campaigns, and content to drive awareness, engagement, and business outcomes

Strong content development skills, with experience writing promotional and storytelling content across online and offline channels

Experience executing multi-channel digital marketing campaigns, including social media, email, web, and search

Ability to lead complex, cross-functional projects involving multiple stakeholders and priorities

Experience supporting or contributing to product launches is preferred

Qualified applicants must be authorized to work in the United States on a full-time basis. Steelcase will not provide support for or sponsor work authorization and/or visas for this role.

Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com.

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