Account-Based Marketing Lead - Public Sector (Workstations & Z Solutions)

Account-Based Marketing Lead – Public Sector (Workstations & Z Solutions)

Job: ABM Marketing Manager – Public Sector (Workstations & Z Solutions)
Job Summary
The ABM Marketing Manager will lead 1:1 and 1:few account-based marketing programs to drive adoption of HP's Workstations and Z solutions across federal, state, and local government agencies. This role will fully own the workstation value proposition for the public sector, including the development and activation of Z Workstations marketing content—such as case studies, landing pages, thought leadership pieces, and persona-based messaging. The role will identify target agencies, develop tailored value propositions, create personalized campaigns aligned to government procurement cycles, and collaborate closely with sales to influence pipeline and deal velocity. Responsibilities include campaign planning and execution, content development, account insights and analytics, and coordination with channel/agency partners to accelerate growth in the public sector.
Responsibilities
Translates marketing strategies into marketing plans and develops marketing plan budgets.
Drives market research to understand local consumer behavior, preferences, and trends.
Leverages market insights and category product or solution roadmaps to develop customer segmentation and audience strategies.
Participates in defining goals and key performance indicators to measure the success and business impact of the marketing plans.
Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate success in priority categories and new businesses.
Leads design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.
Exercises high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints.
Develops strategies for customer engagement, feedback collection, and addressing customer inquiries or concerns.
Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.
Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees.
Education & Experience Recommended
Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
Preferred Certifications NA
Knowledge & Skills
Analytics
Business Development
Business Marketing
Business To Business
Customer Relationship Management
Data Analysis
Demand Generation
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Management
Marketing Strategies
Product Marketing
Project Management
Salesforce
Social Media
Thought Leadership
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity
Impact & Scope
Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The pay range for this role is $105,050 to $161,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
HP offers a comprehensive benefits package for this position, including:
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave (US benefits overview)
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Job
Marketing
Schedule
Full time
Shift
No shift premium (United States of America)
Travel
25%
Relocation
No
Equal Opportunity Employer (EEO)
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"