Account-Based Marketing Lead - Public Sector (Workstations & Z Solutions)

Job:

ABM Marketing Manager - Public Sector (Workstations & Z Solutions)

Job Summary

The ABM Marketing Manager will lead 1:1 and 1:few account-based marketing programs to drive adoption of HP's Workstations and Z solutions across federal, state, and local government agencies. This role will fully own the workstation value proposition for the public sector, including the development and activation of Z Workstations marketing content-such as case studies, landing pages, thought leadership pieces, and persona-based messaging.

The role will identify target agencies, develop tailored value propositions, create personalized campaigns aligned to government procurement cycles, and collaborate closely with sales to influence pipeline and deal velocity. Responsibilities include campaign planning and execution, content development, account insights and analytics, and coordination with channel/agency partners to accelerate growth in the public sector.

Responsibilities

Translates marketing strategies into marketing plans and develops marketing plan budgets.

Drives market research to understand local consumer behavior, preferences, and trends.

Leverages market insights and category product or solution roadmaps to develop customer segmentation and audience strategies.

Participates in defining goals and key performance indicators to measure the success and business impact of the marketing plans.

Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate success in priority categories and new businesses.

Leads design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.

Exercises high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints.

Develops strategies for customer engagement, feedback collection, and addressing customer inquiries or concerns.

Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.

Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees.

Education & Experience

Recommended

Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.

Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.

Preferred Certifications

NA

Knowledge & Skills

Analytics

Business Development

Business Marketing

Business To Business

Customer Relationship Management

Data Analysis

Demand Generation

Digital Marketing

Go-to-Market Strategy

Key Performance Indicators (KPIs)

Market Research

Marketing

Marketing Communications

Marketing Management

Marketing Strategies

Product Marketing

Project Management

Salesforce

Social Media

Thought Leadership

Cross-Org Skills

Effective Communication

Results Orientation

Learning Agility

Digital Fluency

Customer Centricity

Impact & Scope

Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity

Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The pay range for this role is $105,050 to $161,800 USD annually with additional

opportunities for pay in the form of bonus and/or equity (applies to United

States of America candidates only). Pay varies by work location, job-related

knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

Health insurance

Dental insurance

Vision insurance

Long term/short term disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off policies, including;

4-12 weeks fully paid parental leave based on tenure

11 paid holidays

Additional flexible paid vacation and sick leave (US benefits overview

[https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this

posting. The Company reserves the right to modify this information at any time,

with or without notice, subject to applicable law.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.