Director of Digital Product - Growth and Primacy

Director Of Digital Product – Growth And Primacy

Wells Fargo is seeking a Director of Digital Product – Growth and Primacy to build and lead a centralized team responsible for optimizing the end-to-end digital customer lifecycle across Consumer Banking Deposits and Payments.
The Growth and Primacy team is accountable for establishing a systematic, data-driven growth engine—leveraging experimentation, journey optimization, and performance measurement to strengthen customer engagement and drive primary financial relationships.
This team is central to how Wells Fargo wins—by ensuring we are not just acquiring customers, but becoming their primary financial relationship.
Success in this role means building a system where:
Every customer interaction is measured
Every journey is continuously optimized
Every product decision is driven by data
And every improvement strengthens long-term customer engagement and primacy
This leader will stand up and scale enterprise capabilities across experimentation (A/B testing), cross-journey experience design, and performance analytics, connecting traditionally fragmented experiences into a cohesive, continuously improving lifecycle—from shopping and account opening through onboarding, servicing, and ongoing engagement.
In this role, you will:
Build the Growth and Primacy Engine
Experimentation & Optimization at Scale
End-to-End Journey Cohesion
Performance Measurement & Insights
Growth Impact & Business Outcomes
Leadership & Team Development
Risk, Controls & Governance
Required Qualifications:
10+ years of digital product management or leadership experience, or equivalent experience demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of management or leadership experience
Proven experience building and scaling experimentation (A/B testing) programs
Demonstrated ability to drive measurable business outcomes through data-driven optimization
Desired Qualifications:
Experience in a digital-first bank, fintech, or digital-native consumer platform where experimentation and growth disciplines are core to the operating model
Deep expertise in funnel optimization, lifecycle management, and growth frameworks
Strong understanding of experimentation platforms, analytics tools, and performance measurement systems
Proven ability to connect fragmented experiences into cohesive, end-to-end customer journeys
Experience influencing across large, matrixed organizations
Experience operating in regulated environments with strong risk and controls discipline
Job Expectations:
Ability to travel up to 10% of the time.
This position offers a hybrid work schedule.
This position is not eligible for Visa sponsorship.
Posting Location(s):
401 S Tryon St. – Charlotte, North Carolina 28202
333 Market St. – San Francisco, California 94105
Required locations listed.
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.
$185,000.00 - $300,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Posting End Date:
22 Jun 2026
* Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.