Senior Lead Digital Product Manager – Growth and Primacy

Experimentation & Optimization. Lead the design and execution of A/ B and multivariate tests across the end-to-end customer lifecycle. Partner with cross-functional teams to identify, prioritize, and implement high-impact optimization opportunities. Drive continuous improvement across shopping, account opening, onboarding, servicing, and payment engagement journeys. Ensure test results are clearly documented, socialized, and translated into scaled product improvements. Lifecycle Journey Optimization. Analyze customer journeys to identify friction points, drop-offs, and opportunities for improvement. Partner across product, XD, marketing, and servicing teams to deliver more cohesive, end-to-end customer experiences. Move initiatives beyond siloed improvements to holistic lifecycle optimization. Performance Measurement & Insights. Define and track KPIs across the customer lifecycle, including conversion, activation, engagement, and retention. Partner with analytics teams to build dashboa...Product Manager, Lead, Manager, Customer Experience, Digital, Growth, Banking, Business Services