Marketing SpecialistBilingual Mandarin

Benefits

401(k)

Dental insurance

Health insurance

Paid time off

Location: Costa Mesa, CA

Job Responsibilities

Plan and create digital marketing content for platforms including Facebook, TikTok, Xiaohongshu (RED), Instagram, and short-form video channels.

Develop marketing strategies and social media campaigns to increase brand awareness and student enrollment.

Create engaging content related to school programs, student life, academics, and campus activities.

Manage and maintain the school's social media platforms and online presence.

Collaborate with the admissions and school teams on promotional campaigns and events.

Analyze social media performance and optimize content strategies accordingly.

Support school events, Open House activities, and other marketing initiatives as needed.

Requirements

Background in Digital Marketing within the education industry.

Strong content planning and content creation skills.

Experience with platforms such as Facebook, TikTok, Xiaohongshu (RED), Instagram, and short-form video content.

Previous work experience in the United States required.

Strong English communication skills, with the ability to work directly with American teams.

Creative, organized, and familiar with social media trends and audience engagement.

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