Mediabistro logo
job logo

Senior Field Marketing Manager - Enterprise

Verkada · San Mateo, CA, USA ·

Pay:
$180,000-$240,000/yr
Job type:
Full Time

About the Role
As a Verkada Field Marketing Manager you are the CMO for our Enterprise West business line and an essential part of the overall Go‑To‑Market team. You will be instrumental in defining the strategic direction of our Enterprise sales segment and be owning the marketing and demand generation efforts needed to build pipeline. You will do whatever it takes to develop a best‑in‑class ecosystem of security expertise to build market credibility and define the trajectory of our Enterprise business. If you are successful in this role, your contributions will directly result in millions of dollars of pipeline created from the largest companies on the planet.

What You’ll Do

You are the main counterpart to sales leadership and "pipeline czar" of your aligned segment, working with the sales team to ensure we meet the pipeline goal required to hit revenue targets

Execute best-in‑class regional and local campaigns, both direct and with partners. Verkada-hosted events, regional trade shows, local webinars and any other tactic needed to hit pipeline goals

Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own

Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud

Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns

Work with top channel partners to develop their overall marketing and customer engagement approach

Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets for our Global segment

What You Bring

7-12 years of B2B marketing experience with 3+ years experience in the Enterprise Marketing

Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross‑functional teams

Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results

Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada's value proposition

Proven ability to act as an advisor and peer with sales leadership

Entrepreneurial spirit and ability to execute in ambiguous fast‑paced environments

Proven track record executing creative or out‑of‑the‑box event and demand generation programs

Willingness to travel 30-40% of the time (1-2 days a week on average)

Inbox 0 mentality

Employee Benefits

Healthcare programs that can be tailored to meet the personal health and financial well‑being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans

Nationwide medical, vision and dental coverage

Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options

Expanded mental health support

Paid parental leave policy & fertility benefits

Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time

Professional development stipend

Wellness/fitness benefits

Healthy lunches provided daily

Commuter benefits

Additional Information

You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Annual Pay Range
Estimated Annual Pay Range: $180,000 - $240,000 USD

Equal Opportunity Employer
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

#J-18808-Ljbffr