Associate Marketing Manager

Associate Marketing ManagerPosition Summary The Associate Marketing Manager role supports the planning and project management of marketing tactics and ongoing projects within women's health and dermatology division of Mayne Pharma. This role contributes to brand maintenance, campaign execution, and digital marketing initiatives across multiple brands. The ideal candidate has foundational experience in digital marketing at an agency or similar with basic operational knowledge of SEO and or SEM, website infrastructure, and project management. Key ResponsibilitiesAssist in planning and launching multichannel marketing campaigns (digital, email, paid search, web, and field support materials)Coordinate with cross-functional teams including medical, regulatory, legal, sales, and external agenciesManage campaign timelines, budgets, and deliverablesWork closely with IT and assigned agency to ensure all technical aspects (redirects, QR codes, outbound and inbound links, data capture) is implemented correctly and compliantlySupport website content updates and campaign landing page development with internal or agency web teamsMonitor and report performance metrics and recommend optimization actionsEnsure all marketing materials meet pharmaceutical regulatory and compliance standardsAssist with conference, event, and promotional material planning as neededDigital & Technical ResponsibilitiesAssist in partnership with 3rd party agency SEM activities such as keyword selection, bid optimization recommendations, beta testing, flight recommendationsCollaborate with web teams on:Landing page creation and updatesBasic site structure and navigation considerationsTagging and tracking implementationApply basic SEO best practices to marketing content (metadata, keyword usage, on-page structure)Help review website performance metrics using analytics toolsProject manage and the creation and execution of CRM emails in partnership with 3rd party agencyUnderstand of basic HTML email functionality, performance metricsAbility to make recommendations and troubleshoot technical issues with emailsFamiliarity with list rental, unsubscribe, and can-spam complianceSupport A/B testing and conversion optimization initiativesRequired QualificationsBachelor's degree in Marketing, Business, Communications, or related field24 years of marketing experience, preferably in agency and or healthcare industriesBasic knowledge of Google SEM and paid search campaign structureBasic understanding of SEO principles and on-page optimizationBasic knowledge of website infrastructure concepts (landing pages, tracking tags, page structure)Experience working in regulated marketing environments preferredStrong project coordination and organizational skillsAbility to travel up to 25%Ability to manage multiple projects and deadlinesPreferred QualificationsExperience supporting pharmaceutical or healthcare product launchesFamiliarity with marketing analytics platforms (e.g., Google Analytics or similar tools)Experience working with marketing agencies or digital vendorsExposure to CRM and marketing automation platformsUnderstanding of compliance and review processes in regulated industriesKey Skills & CompetenciesStrong written and verbal communicationAnalytical and data-driven mindsetDetail-oriented with strong quality control habitsCollaborative cross-functional team playerSelf-starter with proactive problem-solving abilityComfortable learning technical marketing toolsGeneral Statement Mayne Pharma is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.