Digital Content Strategist

To drive awareness and engagement through upper funnel initiatives, the full-time remote Digital Content Strategist will plan, execute, and optimize digital content and media strategies while managing relationships with various media platforms and analyzing performance metrics.
Key responsibilities

Plans and executes upper funnel digital content and media initiatives across assigned channels, including programmatic media and influencer partnerships
Manages relationships with media platforms and external partners to ensure effective messaging and performance delivery
Monitors and analyzes channel performance, providing insights and recommendations for ongoing optimization and testing

Required qualifications

5-7 years of relevant digital marketing experience focused on digital content distribution and media execution
Hands-on experience with digital media platforms, including DSPs and influencer networks
Strong understanding of full funnel digital marketing principles
Proficiency in analytics and reporting tools such as Google Analytics and Tableau
Proven ability to collaborate cross-functionally with various teams to execute integrated initiatives